CLEARWATER, Florida,
September 23, 2013 /PRNewswire/
--
eDiets.com, a brand of As Seen On TV, Inc. (OTCQB: ASTV) and the
leading digital destination for nutritional products and
information, today unveiled its new technology platform powered by
powerful market entrant FoodCare Inc. eDiets will now offer online
weight management and wellness lifestyle applications and products
directly supported by the hottest celebrities and world-renowned
weight loss experts committed to helping people improve their
health and get in shape.
The new eDiets platform, complete with website and mobile
optimized functionality, highlights the latest celebrity nutrition
and trends and offers a unique approach to diet management, fitness
and total wellness in ways that are both entertaining and
informative. Behind the scenes, eDiets members also receive highly
advanced personalized Nutrition Insights™ founded on clinically
based dietary guidelines, with options for direct support and
engagement by the members' own registered dietitian and healthcare
team. With the platform's many social integrations, users are also
able to share their experiences with others through Facebook,
Twitter and Pinterest.
"This new platform completely redefines the eDiets brand and
consumer experience, bringing new life to a category that has lost
touch with the real needs of dieters today," said Ronald C. Pruett, CEO of As Seen On TV. "Our
recipe for success combines celebrity content, community, wellness
products, and personalized nutrition insights - what will soon
determine the minimum capabilities needed to compete in this
industry."
Recently, eDiets welcomed back John
McGran to serve as Chief Editor. McGran, who served as
Editor-in-Chief for eDiets from 2000-2007, will share his editorial
experience with celebrities and diets to drive content and
community growth. "Health and wellness needs to be made fun,
engaging and rewarding, and we've proven over the years we know how
to do just that," stated John
McGran. "Partnering with FoodCare will enable us to offer
consumers the most innovative program on the market."
FoodCare, a rapidly emerging healthcare technology startup in
the fields of nutrition-related enterprise software, big data
personalization infrastructure, APIs, and consumer apps, provides
the software infrastructure to power the new eDiets platform.
Utilizing FoodCare's advanced Nutrition Insight™ technology, eDiets
users will be able to create highly personalized dietary profiles
based on chronic diseases, disease stages, food intolerances, and
personal preferences (along with the dietary preferences followed
by the celebrities they choose to follow). This new technology will
also translate traditional nutrition fact labels across hundreds of
thousands of restaurant dishes, prepared meals, snacks, recipes,
beverages, vitamins, and supplements, making the new eDiets digital
meal plans specifically attuned to the personal dietary profile of
every member.
Nationally recognized Registered Dietitian Susan Burke March, a
highly respected weight management and dieting specialist, serves
as eDiets' Chief Nutritionist and oversees development of diet
plans. "The ability for eDiets members to invite their registered
dietitians directly into the nutrition guidance process was a key
value driver offered by FoodCare," said Ms. March. "The fact that
registered dietitians can fine-tune nutrition guidance at the
individual human level, and then instantly re-analyze the entire
database and offer new nutrition insights, is a huge leap forward
for the entire dietetics industry."
"This release marks a new wave of wellness innovations coming to
market," said Ken Marshall, CEO of
FoodCare. "Our technology represents the future of nutrition
education and wellness transformation, and we sense that first
generation nutrition guidance solutions will quickly become
obsolete as leaders like eDiets redefine the marketplace."
To set up your own plan on the new eDiets platform, visit:
http://www.eDiets.com
To follow the latest eDiets social buzz and join in the healthy
conversation, please visit:
Facebook.com/eDiets
Twitter.com/eDiets
Pinterest.com/eDiets
About As Seen On TV
As Seen On TV, Inc. (OTCQB:ASTV) is the leading multichannel
distributor of As Seen On TV products and serves up fun for engaged
consumers worldwide. Customers can find 1,500 products from As Seen
On TV in the areas of Household, Kitchen, Outdoor, Health &
Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs,
and Food. Celebrities and industy experts often endorse AS Seen On
TV products for their inventive nature and utility. For more
information, please visit http://www.AsSeenOnTV.com or follow ASTV
online at Facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter
and Pinterest.com/AsSeenOnTVHQ.
About FoodCare
FoodCare's enterprise software, big data personalization
infrastructure, APIs and consumer apps help partners care for their
communities by helping the people in them get personalized
Nutrition Insights whenever and wherever they eat. FoodCare
solves challenges associated with nutrition education and behavior
transformation for health condition and community specific
populations by making it easy to understand nutrition needs, and
act to meet those needs. Through FoodCare's Partner Program,
any app developer, healthcare provider, or wellness platform can
utilize FoodCare's infrastructure and data to power nutrition
transformation in their communities. Learn more at
http://www.foodcare.com.
Forward-Looking Statements
In accordance with the Private
Securities Litigation Reform Act of 1995, we caution you that,
whether or not expressly stated, certain statements made in this
news release that reflect management's expectations regarding
future events and economic performance are forward-looking in
nature and, accordingly, are subject to risks and uncertainties.
This information is qualified in its entirety by cautionary
statements and risk factor disclosures contained in the Company's
Securities and Exchange Commission filings, including the Company's
annual report on Form 10-K for the fiscal year ended March 31, 2013. We caution readers that certain
important factors may have affected and could in the future affect
the Company's actual results and could cause the Company's actual
results for subsequent periods to differ materially from those
expressed in any forward-looking statement made by or on behalf of
the Company.
Press Contact:
Sparkpr for As Seen On TV
astv@sparkpr.com
+1-646-291-6072
http://www.AsSeenOnTV.com
SOURCE As Seen On TV Inc