CLEARWATER, Fla., Aug. 21, 2013 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a leading multi-platform product marketing company and online shopping destination, today announced a strategic partnership with Lightning Launch, a prominent direct response product company, and Invention Home, a leading product development and marketing company for inventors and entrepreneurs. Under the arrangement, As Seen On TV will significantly increase its participation in new product origination and licensing in the direct response and As Seen On TV product categories. The three partners will assist inventors to refine their concepts, produce prototypes, develop manufacturing details and negotiate licensing arrangements for the direct response, live shopping and mass-market retail channels.

"This new partnership exemplifies the category-leading platform we are building at As Seen On TV," said Kevin Harrington, Chairman and Founder of As Seen On TV. "We now work with inventors every step of the way, from feedback on early submissions, to guidance through development and license negotiations. We will even test the market for products through our soon to be launched crowdfunding platform."

Lightning Launch was created by the marketers of the top-selling SeatPets, traveling stuffed animals for kids that attach directly to the seatbelt. Based on their experiences and in conjunction with As Seen On TV, Lightning Launch created a framework to vet new products in a category now valued at $150B in retail sales each year. "We're excited about the opportunity to partner with Kevin Harrington and all of the inventors and entrepreneurs who appreciate his experience transforming ideas into retail success," said Michael Noll, CEO of Lightning Launch. "In the process, Kevin has made hundreds of inventors famous and wealthy. Together we will help inventors navigate the foggy and often perilous space from a great idea to the retail shelf."   

"As Seen On TV receives thousands of creative ideas each year from ingenious inventors and entrepreneurs. We've received well over 2,000 submissions through AsSeenOnTV.com alone. Our two new partners will help us scale effectively and develop a unique portfolio of licensed products in the direct response and As Seen On TV categories," said Ronald C. Pruett, Jr., CEO of As Seen On TV.

InventionHome has been helping every day inventors for the past ten years with a standard of excellence in product and invention licensing. The company has made it possible for inventors worldwide to connect with companies across the United States seeking new innovations. InventionHome works with thousands of companies across many product categories including direct response and As Seen On TV.  "This is a great time to expand our relationship with As Seen On TV, which will enable us to provide even more opportunities to inventors and their creative ideas," said Russell Williams, President of InventionHome. "I look forward to collaborating with both companies to help bring more great products to market, and ultimately turn them into best-sellers."

As Seen On TV, Lightning Launch and InventionHome are already working on numerous products together. The partners will also collaborate with other select partners in the direct response category and corporate arena to bring successful consumer products to market quickly and effectively.  

Inventors and entrepreneurs can submit their products at www.submitmyinvention.com/submit/asseenontv. For more information on As Seen on TV's upcoming crowdfunding platform, please visit crowdfunding.astvinc.com.

About As Seen On TV
As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen on TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often endorse As Seen On TV products for their inventive nature and utility. For more information, please visit www.AsSeenOnTV.com or follow ASTV online at Facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter and Pinterest.com/AsSeenOnTVHQ.

About Lightning Launch
Lightning Launch is a boutique DRTV firm with an inventor-centric focus. Its in-house marketing experts and international distribution capabilities streamline the infomercial-to-retail process. Each member of the Lightning Launch team has the battle-proven skill set and well-honed gut instincts to cut through the clutter and deliver great new products to the shelves of mass-market retailers. The company is committed to helping people with great ideas maximize the potential of their creativity and ingenuity. In a category that has become all about 'speed to market', a partnership with Lightning Launch makes it possible for the inventor to finally enjoy the advantage of being the first big mover. For more information, please visit www.lightninglaunch.com.  

About InventionHome
InventionHome is an industry leader specializing in invention and product licensing. The company offers a unique model for assisting inventors through the patent and invention process with the ultimate goal of licensing or wholesaling their clients' innovations to manufacturers, distributors, retailers or As Seen On TV companies. For more information, please visit www.inventionhome.com.

Forward-Looking Statements

In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company's Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the fiscal year ended March 31, 2013. We caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company.

SOURCE As Seen On TV, Inc.