International Display Advertising Announces Exclusive Agreement
With Aerva To Provide Worldwide Network Management Services For
Display Points
ST. PETERSBURG, Fla.,
Aug. 21, 2013 /PRNewswire/ -- International Display
Advertising, Inc. (PINKSHEETS: IDAD) ("Display Ads") The Company is
pleased to announce Display Points and International Display
Advertising have signed an exclusive agreement with Aerva, Inc. to
provide network management services for the Display Points Network
worldwide.
The Aerva management platform gives the network the ability to
scale world-wide, meaning the range and effectiveness of the
content quality can be everywhere equally. Display Points will
utilize AerWave, an easy to use web-based platform for managing and
scheduling content on networked displays, with integration for
social media, real-time data feeds, and mobile interactivity.
Aerva's software features robust content management, easy
scheduling, and a powerful network operations system that is served
from Aerva's Cloud services.
Aerva powers digital signage world-wide and most recently
concluded the successful Beats by Dre campaign throughout Times
Square. The campaign ran throughout Times Square for a full day
allowing anybody a chance to get their photo taken with the stylish
headphones and then shown on all sides of the famous landmark via
multiple digital billboards.
IDAD's strategic alliance for software is with Aerva,
(www.aerva.com) is a technology company that enables real-time
interactivity between mobile, social media applications and digital
display networks (outdoor, place-based or enterprise). Aerva's
clients include renowned companies such as Taco Bell, Kodak,
BlackBerry, Mini, Yahoo and Chilis. Aerva platforms offer a suite
of software and services for creating, managing and delivering
compelling content and experiences across digital media channels.
Aerva provides a 100% browser-based, powerful, cost-effective
solution to create and execute engaging digital campaigns that span
mobile, social media, web and interactive display networks. Aerva
is based in Cambridge, MA.
Dave Hazzard, President of
International Display Advertising, Inc. stated, "We are very
pleased with the intuitive nature and the ease of use of the Aerva
management systems and the ability to scale from 1 to 1,000,000
screens. This in effect provides IDAD with a worldwide reach to
fully service every restaurant and bar table with the same complete
quality of content anywhere on the globe!"
About the Company; International Display Advertising
(IDAD) owns the international rights to market, distribute
and sell the proprietary interactive digital media of Display
Points an interactive digital media company that competes in the
Digital-Out-Of-Home (DOOH). IDAD has also developed a
location-based Internet advertising platform called Display Points
Plus that allows restaurants and advertisers to coordinate efforts
outside the venue. IDAD is focusing on engaging consumers with on
table browsers/displays in destination locations like restaurants,
bars, hotels, and other consumer venues, thus creating a
place-based media platform. IDAD enables advertisers to access
their target audience in venues where they are captive,
out-of-home, and ready to spend money. Unlike web browsers with ad
blockers, mobile devices with pull interactive ads, or TV with DVR,
IDAD places "browsers" on restaurant tabletops and in consumer
venues where ads cannot be blocked.
Within this IDAD offers advertisers a targeted
and measurable consumer interactive media vehicle they can
customize by market and venue to assure the most efficient
buy. Consumers will be exposed to a combination of
informational content (weather, news, sports scores, movie times
etc.) restaurant promotions and menu offerings and advertising.
IDAD provides advertisers all the benefits of online
digital communication, the ability not just to deliver a
static ad message, but also to engage their audience.
For further information regarding International Display
Advertising, Inc., please contact our Investor Relations Line
at: (949) 427-2887 or corporate development inquires at: (424)
278-4033
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SOURCE International Display Advertising, Inc.