Quarterly Report (10-q)

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

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FORM 10-Q
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(Mark One)

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For The Quarterly Period Ended June 30, 2013

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For The Transition Period from __________ To _________

Commission file number: 333-176820

EYES ON THE GO, INC.
(Exact name of registrant as specified in its charter)

Delaware		26-2712208
(State or other jurisdiction of incorporation or organization)		(IRS Employer Identification No.)

40 Fulton St., 24 ^th Fl., New York, NY		10038
(Address of principal executive offices)		(zip code)

(908) 229-4933
(Registrant’s telephone number, including area code)

(Former Name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes o No x

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	o	Accelerated filer	o
Non-accelerated filer	o	Smaller reporting company	x
(Do not check if a smaller reporting company)

Indicate by check mark whether the issuer is a shell company (as defined in rule 12b-2 of the Exchange Act) Yes o No x

APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
PROCEEDINGS DURING THE PRECEDING FIVE YEARS

Check whether the registrant filed all documents and reports required by Section 12, 13, or 15(d) of the Exchange Act after the distribution of securities under a plan confirmed by a court Yes o No o

APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

As of June 30, 2013, there were 1,242,776,439 shares of the Registrant's Common Stock outstanding.

For The Quarterly Period Ended June 30, 2013

TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION

Item 1.	Financial Statements	4

Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	11

Item 3.	Quantitative and Qualitative Disclosures about Market Risk	15

Item 4.	Controls and Procedures	15

PART II - OTHER INFORMATION

Item 1.	Legal Proceedings	16

Item 1A.	Risk Factors	16

Item 2.	Unregistered Sales Of Equity Securities And Use Of Proceeds.	16

Item 3.	Defaults Upon Senior Securities	16

Item 4.	(Removed and Reserved).	16

Item 5.	Other Information	16

Item 6.	Exhibits	16

SIGNATURES		16

THIS REPORT CONTAINS FORWARD-LOOKING STATEMENTS THAT INVOLVE RISKS AND UNCERTAINTIES. SUCH STATEMENTS ARE BASED ON CURRENT EXPECTATIONS, ASSUMPTIONS, ESTIMATES AND PROJECTIONS ABOUT THE COMPANY AND ITS INDUSTRY. FORWARD-LOOKING STATEMENTS ARE SUBJECT TO KNOWN AND UNKNOWN RISKS, UNCERTAINTIES AND OTHER FACTORS THAT MAY CAUSE ACTUAL RESULTS, LEVELS OF ACTIVITY, PERFORMANCE, ACHIEVEMENTS AND PROSPECTS TO BE MATERIALLY DIFFERENT FROM THOSE EXPRESSED OR IMPLIED BY SUCH FORWARD-LOOKING STATEMENTS. THE COMPANY UNDERTAKES NO OBLIGATION TO UPDATE PUBLICLY ANY FORWARD-LOOKING STATEMENTS FOR ANY REASON EVEN IF NEW INFORMATION BECOMES AVAILABLE OR OTHER EVENTS OCCUR IN THE FUTURE.

PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

EYES ON THE GO, INC.
CONSOLIDATED BALANCE SHEETS

	June 30, 2013		December 31, 2012
	(Unaudited)
ASSETS
CURRENT ASSETS:
Cash	$	7,710	$	327
Inventories		1,613		1,613
Prepaid Expenses		2,244
Deferred Finance Expenses		20,934		-
TOTAL CURRENT ASSETS	$	32,501	$	1,940

Intangible asset, net of accumulated amortization of $33,824 and $29,557		29,851		38,381


TOTAL ASSETS	$	62,352	$	40,321

LIABILITIES AND STOCKHOLDERS' DEFICIENCY

CURRENT LIABILITIES:
Accounts Payable	$	68,388	$	60,916
Due to related parties		1,019,036		906,466
Convertible Debt		86,619
Derivative Liability		119,666
TOTAL CURRENT LIABILITIES		1,293,709		967,382

STOCKHOLDERS’ DEFICIENCY:
Series A Preferred stock, $0.000001 par value,
5,000,000 shares authorized, 0 shares issued and outstanding
at December 31, 2012 and December 31, 2011		-		-
Series B Preferred stock, $0.000001 par value,
5,000,000 shares authorized, 303,849 and 0 shares issued
and outstanding at December 31, 2012 and 2011, respectively		-		-
Series C Preferred stock, $0.000001 par value,
5,000,000 shares authorized, 0 shares issued and outstanding
at December 31, 2012 and 2011		-		-
Common stock, $0.000001 par value,
2,000,000,000 shares authorized, 1,242,776,439 and
1,214,217,824 shares issued and outstanding at
June 30, 2013 and December 31, 2012, respectively		1,242		1,215
Additional paid-in capital		591,957		549,420
Accumulated deficit		(1,824,556)		(1,477,696)
TOTAL STOCKHOLDERS’ DEFICIENCY		(1,231,357)		(927,061)

TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIENCY	$	62,352	$	40,321

See notes to financial statements

EYES ON THE GO, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)

	Three months ended				Six months ended
	June 30, 2013		June 30, 2012		June 30, 2013		June 30, 2012

REVENUES	$	7,004	$	120	$	10,135	$	240

COST OF REVENUE		610		5,022		1,376		5,440


GROSS PROFIT (LOSS)		6,394		(4,902)		8,759		(5,200)

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES		149,577		188,659		337,943		292,729


Operating Loss		(143,183)		(193,561)		(329,184)		(297,929)

Other:
Interest Expense		63,472				70,961
Gain on change in fair market value of derivative liability		(25,661)				(53,285)
		37,811				17,676


NET LOSS		(180,994)		(193,561)		(346,860)		(297,929)


Loss per common share		(0.000)		(0.000)		(0.000)		(0.000)

Weighted average common shares outstanding		1,242,776,439		1,174,118,340		1,229,766,403		1,177,415,579

See notes to financial statements

EYES ON THE GO, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)

	Six months ended,
	June 30, 2013		June 30, 2012
OPERATING ACTIVITIES:
Net loss	$	(346,860)	$	(297,929)
*Adjustments to reconcile net loss to net cash*
*used in operating activities:*
Accrued expenses to related parties		108,000		108,000
Stock based payment		27,564		16,399
Amortization		18,671		8,526
Gain in change in fair value of derivative liability		(53,285)		-
Non cash interest expense		60,820
*Changes in operating assets and liabilities:*				-
Prepaid expenses		(2,244)		-
Accounts payable		7,472		8,246
NET CASH USED IN OPERATING ACTIVITIES		(179,862)		(156,758)

FINANCING ACTIVITIES:
Proceeds from issuance of common stock and capital contributions		15,000		30,000
Proceeds of loan to related party		4,570		78,389
Proceeds from issuance of convertible debt		179,475		-
Payment of deferred finance costs		(11,800)		-
NET CASH PROVIDED BY FINANCING ACTIVITIES		187,245		108,389

INCREASE (DECREASE) IN CASH		7,383		(48,369)

CASH – BEGINNING OF PERIOD		327		52,301

CASH – END OF PERIOD	$	7,710	$	3,932
Non-cash investing and financing activities:
Derivative liability recognized as debt discount	$	172,951		-
Original issue discount on convertible debt	$	20,750

See notes to financial statements

EYES ON THE GO, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013
(Unaudited)

1 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of presentation

The accompanying unaudited consolidated financial statements have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted in accordance with such rules and regulations. The information furnished in the interim consolidated financial statements includes normal recurring adjustments and reflects all adjustments, which, in the opinion of management, are necessary for a fair presentation of such financial statements. Although management believes the disclosures and information presented are adequate to make the information not misleading, it is suggested that these interim consolidated financial statements be read in conjunction with the Company’s most recent audited consolidated financial statements and notes hereto as of December 31, 2012. Operating results for the six and three months ended June 30, 2013 are not necessarily indicative of the results that may be expected for the year ending December 31, 2013, or any other period.

Description of Business

Eyes on the Go, Inc.(the “Company”) was incorporated under the laws of the state of Delaware on August 26, 2010. The Company designs, implements, and provides services relating to the remote monitoring of businesses and other facilities.

On May 11, 2011 the Company completed a Plan and Agreement of Merger with Mutual Exchange Corp. (“Mutual”), whereby Mutual issued 360,600,000 shares of its common stock to the Company and Mutual’s majority shareholder transferred 500,008,000 shares to the shareholders of the Company. The Company was considered to be the accounting acquirer, and the merger was accounted for as a reverse merger, whereby the Company being the accounting survivor. Accordingly, the historical financial statements presented herein are those of Eyes on the Go, Inc. and do not include the historical financial results of Mutual. The stockholders’ equity section of Mutual has been retroactively restated for all periods presented to reflect the accounting effect of the reverse merger transaction.

Use of Estimates

The preparation of the financial statements in conformity with Generally Accepted Accounting Principles (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the dates of the financial statements and the reported amounts of revenue and expenses during the reporting periods. Actual results could differ from those estimates. These estimates and assumptions include share based payment arrangements, determining the fair value of the Company’s common stock, and deferred taxes and related valuation allowances. Certain of the Company’s estimates could be affected by external conditions, including those unique to its industry, and general economic conditions. It is possible that these external factors could have an effect on the Company’s estimates that could cause actual results to differ from its estimates. The Company re-evaluates all of its accounting estimates at least quarterly based on these conditions and record adjustments when necessary.

Revenue Recognition

The company enters into service agreements with its customers, which provide for multiple deliverables. The Company accounts for the revenue associated with the multiple deliverables in accordance with ASC 605-25, whereby the revenue is allocated to the various elements based on evidence of fair value. When such evidence of fair value for yet undelivered elements is present but no evidence is available for elements that have been delivered, the aggregate fair value of undelivered elements is deferred and the difference between the total agreement and the amount deferred is recognized as revenue attributable to the delivered components. When a multiple element arrangement includes rights to a post-contract customer support, the portion of the revenue allocated to such support is recognized ratably over the term of the arrangement .

Intangible asset

Intangible asset represents the integration fee made in connection with the ICARE agreement referred to in Note 6. The fee is being amortized over the four year life of the agreement

Fair Value Measurements

The Company adopted the provisions of ASC Topic 820, “Fair Value Measurements and Disclosures”, which defines fair value as used in numerous accounting pronouncements, establishes a framework for measuring fair value and expands disclosure of fair value measurements.

The estimated fair value of certain financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued expenses are carried at historical cost basis, which approximates their fair values because of the short-term nature of these instruments. The carrying amounts of our short and long term credit obligations approximate fair value because the effective yields on these obligations, which include contractual interest rates taken together with other features such as concurrent issuances of warrants and/or embedded conversion options, are comparable to rates of returns for instruments of similar credit risk.

ASC 820 defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC 820 also establishes a fair value hierarchy, which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 820 describes three levels of inputs that may be used to measure fair value:

Level 1 — quoted prices in active markets for identical assets or liabilities
Level 2 — quoted prices for similar assets and liabilities in active markets or inputs that are observable
Level 3 — inputs that are unobservable (for example cash flow modeling inputs based on assumptions)

The derivative liability in connection with the conversion feature of the convertible debt, classified as a level 3 liability, is the only financial liability measured at fair value on a recurring basis

Convertible Instruments

The Company evaluates and account for conversion options embedded in convertible instruments in accordance with ASC 815 “Derivatives and Hedging Activities”.

Applicable GAAP requires companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments according to certain criteria. The criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under other GAAP with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.

The Company accounts for convertible instruments (when we have determined that the embedded conversion options should not be bifurcated from their host instruments) as follows: We record when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their stated date of redemption.

Income Taxes

The Company accounts for income taxes pursuant to the provisions of the Accounting Standards Codification 740, Accounting for Income Taxes, which requires an asset and liability approach to calculate differed income taxes. The asset and liability approach requires the recognition of deferred tax liabilities and assets for the expected future tax consequences of temporary difference between the carrying amounts and the tax basis of assets and liabilities.

2 GOING CONCERN

As shown in the accompanying financial statements, the Company has incurred net losses and negative cash flows from operating activities since inception and has a stockholder’s deficiency of $1,231,357 as of June 30, 2013. The Company has relied upon the cash from its Chief Executive Officer and outside investors to fund its ongoing operations to date as it has yet to generate sufficient cash from its operating activities. These factors, among others, raise substantial doubt about the Company’s ability to continue as a going concern until it completes its financing activities. The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

3 RELATED PARTY TRANSACTIONS

Amounts due to related parties consist of:

	June 30, 2013		December 31, 2012
Promissory note to stockholder bearing interest at .55% per annum and due May 1, 2012	$	185,227	$	185,227

Due to stockholder, non-interest bearing and due on demand.		833,809		721,239
	$	1,019,036	$	906,466

During the six months ended June 30, 2013 and 2012 the Company incurred consulting expenses totaling $108,000 for the services of three members of executive management provided by an entity owned by the CEO. That amount is included in due to related parties.

4 CONVERTIBLE DEBT

On February 25, 2013, Eyes on the Go, Inc. (the “Company”) entered into a Securities Purchase Agreement with two accredited investors (the “Purchasers”) to sell, in one or more tranches, up to $500,000 in Original Issue Discount Senior Secured Convertible Debentures of the Company, which are due and payable 270 days after the date of issuance (the “Debentures”). The Debentures have a ten percent (10%) original issue discount and are convertible into shares of the Company’s common stock at the option of the holder at a purchase price equal to the lesser of $.0006 or 85% of the average volume weighted average price on the five (5) trading days immediately prior to the conversion date. The Debentures are secured by all of the assets of the Company. The notes are convertible into the lesser of (i) $0.0006 or (ii) 85% of the average of the VWAP’s, as defined in the note, on the 5 trading days immediately prior to the conversion date. The Company has determined that the conversion feature embedded in the notes constitute a derivative and have been bifurcated from the note and recorded as a derivative liability, with a corresponding discount recorded to the associated debt, on the accompany balance sheet, and revalued to fair market value at each reporting period.

Convertible Debentures Issued	$	219,500
Less: Discount		132,881
Carrying Value	$	86,619

5 S TOCKHOLDERS’ DEFICIENCY

In a March 2013, the Company issued 10,181,971 shares of common stock to investors for proceeds of $15,000.

In a March 2013, the Company issued 18,376,644 shares of common stock for consulting services which was valued at $27,564.

6 INCOME TAXES

Deferred tax asset

Net operating loss	$	640,000
Valuation allowance		(640,000)
	$	-

In assessing the realization of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in making this assessment. Based on the assessment, the Company has established a full valuation allowance against all of the deferred tax assets for every period because it is more likely than not that all of the deferred tax assets will not be realized.

The NOLs may be subject to limitation under Internal Revenue Code Section 382 should there be a greater than 50% ownership change as determined under regulations.

7 ICARE AGREEMENT

On April 1, 2011, the Company entered into an agreement with iCare Marketing, Inc. (“iCare), a wholly owned subsidiary of Sysco Corporation (“Sysco”), whereby iCare will promote the Company’s product to Sysco’s customers. Under the agreement, the Company is committed to pay 5% of the gross revenues received from any Sysco customer, an integration fee, $250 per trade show event attended by the Company and an amount to be determined for additional promotions and marketing programs. The Company paid $50,000 of the integration fee in cash and the balance by issuing 15,861,372 shares of common stock which were valued at $22,205. The integration fee has been recorded at $72,205 and is being amortized over the four-year life of the agreement. $8,530 has been recorded for amortization of the agreement during the six months ended June 30, 2013.

8 SUBSEQUENT EVENTS

Management has evaluated events occurring after the date of these financial statements through the date these financial statements were issued, other than disclosed below. There were no material subsequent events as of that date.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

THE FOLLOWING DISCUSSION SHOULD BE READ IN CONJUNCTION WITH THE COMPANY'S FINANCIAL STATEMENTS AND THE NOTES TO THOSE STATEMENTS AND OTHER FINANCIAL INFORMATION APPEARING ELSEWHERE IN THIS REPORT.

General

In January 2012, we introduced our Gander.tv service. This service provides online streaming video and audio images from bars, restaurants, performance spaces and clubs to consumers via a website called “Gander.tv.” We have developed a proprietary software program that runs on computer platforms at customers’ facilities that streams video images and sound from multiple cameras and microphones or soundboards and makes them available to consumers on the Gander.tv website. In some cases, it is possible to utilize customers’ existing video and audio equipment. The Company has entered into a hosting agreement for the consolidation of these video and audio images and their presentation to consumers via the Gander.tv website. We rely on third parties for the implementation services and for onsite maintenance. We have installed 42 sites in the New York Metropolitan area and have signed contracts for another 2 sites, which will be implemented by the end of August 2013. We have developed website applications for Gander.tv that enable our customers to schedule live broadcasts, or to post previously recorded segments which would be shown during slow or down times. In addition, we have introduced a pay-per-view application that enable our customers to schedule and broadcast shows and performances for a fee determined by the Company, our customers and the performers for each show and performance in the form of an online ticket paid by major credit card or PayPal®. The purchase of an on-line ticket will entitle the purchaser to watch the live performance and have future unlimited access to the recording. The service is targeted to the performance of music, spoken word, plays and musicals, comedy, karaoke, and other performances determined by the customer. The Company collects these fees and remits an agreed portion of the fees to the customer. The customers are responsible for contracts with performers, including the terms for broadcasting and releases.

The Gander.tv website was released in beta mode in mid-March 2012. We launched to the general public by the end of March 2012. Each venue has a dedicated web page that allows for personalization including logos, description of venue, hours of operation, address and a map showing the location of the venue and a video player window. In addition, all future and previous broadcast events are listed in thumbnail form on the venue page. Except for pay-per-view or private event performances, access to the Gander.tv website is free to consumers. The Company provides for enhanced functions to consumers who sign up for free membership including personalized web pages with highlighted favorites.

Our sources of revenue for Gander.tv services online streaming video and audio website include installation fees to cover basic installation services. The Company retains ownership of all hardware and software including the on-site controller, cameras and microphones. We also receive monthly recurring revenue for providing these services; including all video and audio image storage and access to consumers and depending upon the number of components installed. In addition, the Company receives a portion of the pay-per-view fees charged to the consumer as a revenue sharing arrangement with the venues. We are generating fees for providing social media marketing services including graphics, creating web pages and landing pages, and posting and other communications to consumers. The Company has recently launched relationships with a number of video and banner ad networks which are providing ads electronically. The Company expects to generate future revenue through video and banner ad placements on its web site.

In May 2013 the Company introduced several new applications including “Tip Jar”, where an icon is available for the consumer to tip the performers and “Donate Now”, where the consumer can donate to a performance dedicated to or hosted by a not-for-profit organization. In both cases, the Company retains a portion of the fees for credit card processing and hosting.

In July 2013 the Company expanded its services to include partnerships with third party web sites for the repurposing of its captured performance content. The Company expects that this will be a significant portion of its revenue in the future. In July, the Company entered into relationships with Riot Cast, Film Annex, One Screen and Daily Motion for their use of the content from the Company’s customers’ performances. The Company is curating content to short segments for the purpose of posting to these third parties. Once viewed, the consumer is directed to the Gander.tv web site to see additional clips from the performance or for the full length version. The Company is generating revenue through a share of the advertising proceeds with the partner as it posts video and banner ads associated with these clips.

In the future, the Company expects to generate additional revenue through promotional programs and venue placement fees, and with select consumer product company sponsorships.

We market directly with our own sales force, using leads that are generated internally and by marketing efforts and other third parties. We support the sales once closed with Program Managers who engage with the client and coordinate Company efforts including the coordination of the installation, design and customize venue pages, coordinate streaming live schedules, schedule and program broadcast events, develop and execute social media marketing programs for venue and performers, and provide maintenance of systems components. We rely on third parties for the equipment necessary including the controller, cameras and microphones to render our services and for on-site installation and maintenance services. We are increasing our sales efforts.

We are marketing our Gander.tv services primarily to business owners and managers in the entertainment and hospitality industries, which comprises restaurants, bars, nightclubs, and performance spaces. Our video streaming services are adaptable to other businesses and industry segments and, at some time in the future, we may seek to promote our services in these areas.

We commenced operations in August 2010 as a development-stage company; as of the first quarter of 2011, we no longer met the criteria for a development stage company.

The Company believes that it has taken advantage of new technologies at lower costs to provide a competitive proprietary platform for streaming live and recorded video to its web site. This lower cost is enabling the Company to provide a very competitive alternative to venues and performers to market themselves via the Internet. The Company has also developed robust and innovative applications to leverage the video streams for marketing purposes and for revenue. Other factors enhancing the interest in its services include the wide spread and growing use of social media by consumers to view events, learn about venues they would like to visit and performers that they are interested in, or as fans to experience performances by favorite groups while not being able to attend in person. The availability of faster bandwidth, the expanding market and capabilities of mobile devices are all creating greater demand for the company’s services, where approximately 45% of viewing is done on mobile devices.

We have signed Digital Rights Agreements with the three leading music licensing companies: ASCAP, BMI, and SESAC. This provides us the rights to broadcast any licensed work over the Internet, and covers more than 17 million works. We have also entered into agreements with a number of ad networks including Tremor Video for video ads and Google, Federated Media and Lijit for banner ads. We will continue to search for additional ad network relationships to obtain the highest paying video and banner ads.

RESULTS OF OPERATIONS
THREE MONTHS ENDED JUNE 30, 2013
COMPARED TO THREE MONTHS ENDED JUNE 30, 2012

Revenues

Revenues for the three months ended June 30, 2013, were $7,004, compared to $120 for the three months ended June 30, 2012. The increase in revenues was attributable to the Company’s efforts to charge customers for installation and online video broadcast services from its Gander.tv web site.

General and Administrative Expenses

General and administrative expenses for the three months ended June 30, 2013, were $149,577, compared to $188,659 for the three months ended June 30, 2012. Operating expenses decreased due to a drop in the costs of programming and systems support due to improved operations and more stable software applications.

Operating Loss

Our operating loss for the three month period ended June 30, 2013 was $143,183 which was a decrease over the three months ending June 30, 2012 when we lost $193,561. We experienced a significant improvement in gross profit which was a loss in prior periods and was 91% of revenue for this period. Improved cost of goods sold and gross profit in addition to a reduced level of overhead expenses noted above led to this reduced loss.

Net Loss

Our net loss for the three month period ended June 30, 2013 was $180,994 which was a decrease over the three months ending June 30, 2012 when we lost $193,561. The recorded interest expense of $63,472 during the period was offset by a gain of $25,661 due to the change in fair market value of convertible debt notes because the price of the Company’s shares decreased which lowered the liability.

RESULTS OF OPERATIONS
SIX MONTHS ENDED JUNE 30, 2013
COMPARED TO SIX MONTHS ENDED JUNE 30, 2012

Revenues

Revenues for the six months ended June 30, 2013, were $10,135, compared to $240 for the six months ended June 30, 2012. The increase in revenues was attributable to the Company’s efforts to charge customers for installation and online video broadcast services from its Gander.tv web site.

General and Administrative Expenses

General and administrative expenses for the six months ended June 30, 2012, were $337,943, compared to $292,729 for the six months ended June 30, 2012. The Company had increased expenses in the first quarter of 2013 compared with the first quarter 2012, but then reduced expenses in the second quarter in 2013 compared with 2012. This resulted in an overall increase in the six months of 2013 compared with 2012. The Company experienced a reduction in operating expenses in the second quarter due to a reduction in staff for programming and system maintenance due to more stable software and applications.

Net Loss

We had a net loss of $346,860 for the six month period ended June 30, 2013, as compared to a net loss of $297,929 for the six month period ended June 30, 2012, principally owing to the increase in our general and administrative expenses during the first quarter of 2013. The recorded interest expense of $70,961 during the period was offset by a gain of $53,285 due to the change in fair market value of convertible debt notes because the price of the Company’s shares decreased which lowered the liability.

LIQUIDITY AND CAPITAL RESOURCES

At June 30, 2013, we had: (i) total current assets of $32,501, consisting of $7,710 in cash, $20,934 in deferred finance expenses and the balance in inventories and prepaid expenses, (ii) total liabilities of $1,293,709, comprised of $1,019,036 due to related parties and accounts payable of $68,388, convertible debt of $86,619 and $119,666 of derivative liability expense, (iii) a working capital deficit of $1,261,208 and (iv) an accumulated deficit of $1,824,556.

Of the $1,019,036 due to related parties, $185,227 was due May 1, 2012, and the Company is negotiating a settlement with the note holder; the remainder of the debt due to related parties, the majority of which has no specific repayment terms and is due on demand. The Company acknowledged $288,000 of the related party debt due to Chris Carey Advisors, LLC in the form of a Promissory Note dated December 31, 2011. On April 30, 2013 the Company amended that note with a maturity date of January 1, 2014 when the note will be due and, if unpaid, any remaining balance would accrue interest at 5% per annum.

Net cash used in operating activities for the six months ended June 30, 2013, was $179,862, which included a net loss of $346,860, mostly offset by accrued fees to related parties of $108,000, compared to net cash used in operating activities of $156,758 for the six months ended June 30, 2012.

Net cash provided by financing activities for the six months ended June 30, 2013, was $187,245, compared to negative net cash provided in financing activities of $108,389 for the six months ended June 30, 2012.

Cash Requirements

From its inception (August 26, 2010) to the date hereof, the Company has obtained funding through loans from related parties, private placements, sales of equity and convertible debt instruments. The Company plans to fund its activities during the remainder of fiscal 2013 and beyond from cash on hand and through the sale of debt or equity securities and/or bank financing.

On February 25, 2013, Eyes on the Go, Inc. (the “Company”) entered into a Securities Purchase Agreement with two accredited investors (the “Purchasers”) to sell, in one or more tranches, up to $500,000 in Original Issue Discount Senior Secured Convertible Debentures of the Company, which are due and payable 270 days after the date of issuance (the “Debentures”). The Debentures have a ten percent (10%) original issue discount and are convertible into shares of the Company’s common stock at the option of the holder at a purchase price equal to the lesser of $.0015 or 85% of the average volume weighted average price on the five (5) trading days immediately prior to the conversion date. The Debentures are secured by all of the assets of the Company. In connection with the sale of the Debentures, Chardan Capital Markets, LLC (the “Placement Agent”) acted as placement agent. Subsequent to this agreement, the Company reduced the purchase price on all issued Debentures which is equal to the lesser of $.0006 or 85% of the average volume weighted average price on the five (5) trading days immediately prior to the conversion date.

On February 25, 2013, the Purchasers purchased Debentures from the Company in the aggregate amount of $60,000, which had a principal amount of $66,000, and the Company received net proceeds of approximately $44,000, following the payment of fees and expenses. Pursuant to the Stock Purchase Agreement, in connection with the offering of the Debentures, the Company reimbursed the lead Purchaser in the amount of $10,000 for legal fees incurred in connection with the transaction.

On March 21, 2013, the Purchasers purchased Debentures from the Company in the aggregate amount of $60,000, which had a principal amount of $66,000, and the Company received net proceeds of approximately $52,500, following the payment of fees and expenses.

On April 23, 2013, the Purchasers purchased Debentures from the Company in the aggregate amount of $39,150, which had a principal amount of $43,500, and the Company received net proceeds of approximately $33,735, following the payment of fees and expenses.

On June 5, 2013, the Purchasers purchased Debentures from the Company in the aggregate amount of $22,500, which had a principal amount of $25,000, and the Company received net proceeds of approximately $20,250, following the payment of fees and expenses.

On June 14, 2013, the Purchasers purchased Debentures from the Company in the aggregate amount of $17,100, which had a principal amount of $19,000, and the Company received net proceeds of approximately $15,390, following the payment of fees and expenses.

On July 10, 2013, the Purchasers purchased Debentures from the Company in the aggregate amount of $33,390, which had a principal amount of $37,100, and the Company received net proceeds of approximately $30,055, following the payment of fees and expenses.

On July 25, 2013, the Purchasers purchased Debentures from the Company in the aggregate amount of $5,556, which had a principal amount of $6,174, and the Company received net proceeds of approximately $5,001, following the payment of fees and expenses.

The foregoing description of the Securities Purchase Agreement and the exhibits thereto is qualified in its entirety by the Securities Purchase Agreement and the exhibits, the form of which are incorporated in a Form 8-K filed February 26, 2013 and incorporated herein by reference.

On January 16, 2013, the Company entered into a letter agreement with the Placement Agent, pursuant to which the Placement Agent agreed to serve as the Company’s exclusive investment banker in connection with proposed offerings by the Company. Pursuant to the letter agreement the Company agreed (1) to issue the Placement Agent three percent (3%) of the Company’s outstanding common stock as an advisory fee, and (2) to pay the Placement Agent a ten percent (10%) sales commission and provide the Placement Agent ten percent (10%) warrant coverage for any securities sold through the Placement Agent. The foregoing description of the Company’s agreement with the Placement Agent is qualified in its entirety by the letter agreement, dated January 16, 2013, the form of which was filed in the Form 8-K on February 26, 2013 and is incorporated herein by reference. In connection with the Debentures sold on February 25, 2013, the Placement Agent received a sales commission of $6,000 and a warrant to purchase up to 4,400,000 shares of the Company’s common stock at an exercise price of $0.0012 per share. A copy of the Company’s form of Warrant Agreement issued to the Placement Agent was included in the Form 8-K filing on February 26, 2013, and is incorporated herein by reference. The total commissions paid to the Placement Agent from the sale of Debentures including those sold on February 26, March 23, April 23, June 5, June 14, July 10, and July 25, 2013 totaled $23,770. In addition, the Placement Agent will receive warrants for the sales after February 26, 2013. On July 3, 2013 the Company and the Placement Agent terminated its agreement by mutual consent. The Company is obligated to honor the terms of that agreement for future investments from parties introduce by Placement Agent during the term of that agreement which will include commissions as well as warrants associated with any future financings.

We can give no assurance that sufficient funding will be available on acceptable terms, or at all, and, if it is not, we may have to significantly reduce, or discontinue, our operations. To the extent that we raise additional funds by issuing equity securities or securities that are convertible into our debt securities, our stockholders may experience significant dilution.

The Company believes that it will require capital in the form of equity or borrowed money of approximately $500,000 during the next 12 months. The Company’s current liquidity presents a material risk to investors because the Company does not currently have sufficient funds to pay its outstanding obligation of $185,227 to Mark Astrom if a settlement cannot be reached, or to expand its business as planned. Although the Company has entered into a financing arrangement in the form of Convertible Debt, it has received no commitment of the level of funding or whether the funding will continue and no assurance can be given that any such commitment will be forthcoming or, if so, in what amount.

Off-Balance Sheet Arrangements

We currently do not have any off-balance sheet arrangements.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide information under this item.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer, who is our acting Chief Financial Officer, has evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) as of December 31, 2012. Based on this evaluation, our Chief Executive Officer and acting Chief Financial Officer concluded that these disclosure controls and procedures were effective as of such date, at a reasonable level of assurance, in ensuring that the information required to be disclosed by the Company in the reports we file or submit under the Exchange Act is: (i) accumulated and communicated to our management (including the Chief Executive Officer and acting Chief Financial Officer) in a timely manner, and (ii) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms.

Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rules 13a-15(f). Under the supervision and with the participation of our management, including our Chief Executive Officer and acting Chief Financial Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting based on the criteria in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission . Based on our evaluation, management has concluded that our internal control over financial reporting was effective as of December 31, 2012. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risks that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. This report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting pursuant to temporary rules of the Securities and Exchange Commission.

Changes in Internal Control over Financial Reporting

There was no change in our internal control over financial reporting (as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934, as amended) during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

We are not a party to any pending legal proceedings nor is any of our property the subject of any pending legal proceedings.

ITEM 1A. RISK FACTORS

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide information under this item.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

Between April 1, 2013 and June 30, 2013, we did not issue additional shares of common stock.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None

ITEM 4. (REMOVED AND RESERVED).

ITEM 5. OTHER INFORMATION

None

ITEM 6. EXHIBITS

EXHIBIT NUMBER		DESCRIPTION

31.1		Certification of Principal Executive Officer pursuant to Sarbanes-Oxley Section 302

32.1		Certification of Chief Executive Officer pursuant to Sarbanes-Oxley Section 906

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.