ST. PETERSBURG, Fla., Aug. 5, 2013 /PRNewswire/ -- International Display Advertising, Inc. (PINKSHEETS: IDAD) ("Display Ads") The Company is pleased to announce that Display Points has introduced the latest version of its digital interactive table screen which are placed on restaurant tables and bar tops. Powered by Aerva software (www.aerva.com), the capacitive touch screens can engage restaurant patrons two ways, visually, via the Display Points touch screens or with Near Field Communication (NFC) which communicates directly to customer's mobile devices. Our existing 7" display and new 10.1" Android based display both now boast an 85 degree viewing angle and 1280 x 600 screen resolution. 

Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few inches. NFC devices can be used in contactless payment systems, similar to those currently used in credit cards and electronic ticket smartcards, and allow mobile payment to replace or supplement these systems. NFC can also be used in social networking situations, such as sharing contacts, photos, videos or files and entering multiplayer mobile games. In the case of Display Points, NFC allows communication with the patron's smartphone device to provide more personal touch-points. With NFC technology advertisers are able to engage venue customers one on one while venues are able to interact with their customers at their point-of –purchase. Venues experience sales lift and are able to enhance their loyalty programs which in turn will increase sales providing greater profitability to the venue.

The modular features that Display Points hardware utilizes allows it to easily introduce any new features and developments that progress may bring its way. The latest version of Display Points will roll-out later this year in selected US markets and with its first international partner, Bamboo Beat Media in South Africa.

Dave Hazzard, President of International Display Advertising, Inc. stated, "These new features greatly increase visibility range and enhance the viewer experience while sitting at the table. I believe you will see more and more NFC interaction as mobile device manufacturers continue to update their hardware so that is compatible with NFC technology. NFC is the future and IDAD with its Display Points Units is positioned well to capitalize on the NFC's revolution".

About the Company; International Display Advertising (IDAD) owns the international rights to market, distribute and sell the proprietary interactive digital media of Display Points an interactive digital media company that competes in the Digital-Out-Of-Home (DOOH). IDAD has also developed a location-based Internet advertising platform called Display Points Plus that allows restaurants and advertisers to coordinate efforts outside the venue. IDAD is focusing on engaging consumers with on table browsers/displays in destination locations like restaurants, bars, hotels, and other consumer venues, thus creating a place-based media platform. IDAD enables advertisers to access their target audience in venues where they are captive, out-of-home, and ready to spend money. Unlike web browsers with ad blockers, mobile devices with pull interactive ads, or TV with DVR, IDAD places "browsers" on restaurant tabletops and in consumer venues where ads cannot be blocked. 

Within this IDAD offers advertisers a targeted and measurable consumer interactive media vehicle they can customize by market and venue to assure the most efficient buy. Consumers will be exposed to a combination of informational content (weather, news, sports scores, movie times etc.) restaurant promotions and menu offerings and advertising. IDAD provides advertisers all the benefits of online digital communication, the ability not just to deliver a static ad message, but also to engage their audience.

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SOURCE International Display Advertising, Inc.