SAINT PETERSBURG, Fla.,
July 29, 2013 /PRNewswire/ --
International Display Advertising, Inc. (PINKSHEETS: IDAD)
("Display Ads") The Company has thoroughly analyzed both the very
favorable cost savings and reduced environmental impact that
greatly benefits the planet and the profitability for our Customers
with the Display Point Units in their bar and restaurant locations.
In addition to the reduction in paper usage, the Display Point
Units also eliminate printing lead times and the need for inks and
other chemicals as well as courier cost used in printing the Tents,
Menus and other disposable table top materials that are now made
obsolete in this current paradigm shift in all aspects of
advertising to the new medium of digital signage.
IDAD's initial study included a detailed breakdown of all the
location components including the number of tables, Tents or paper
units on each table, the cost per order per location, and the
average pounds of paper yielded from a single tree.
Also, just released today, in a follow up conversation to
the May 13 interview between IDAD and
Equities.com
(http://www.equities.com/editors-desk/stocks/technology/international-display-advertising-idad-right-place-right-time)
Company President Dave Hazzard
discusses IDAD's niche market and the fact that Display Points is a
green technology that procures very tangible savings of paper
products and eliminates all of the subsequent costs of waste
disposal. Just a single location with an average 35 tables with the
Display Points Units can save $10,868
annually in printed material costs and eliminate the need for 2,600
pounds of paper and save three trees from being harvested. With
IDAD's Projections for its short term expansion in South Africa, by the end of the third year of
operations with 3,500 bar and restaurant locations being serviced
by the Display Point Units, there will be an annual reduction of
9,100,000 pounds of paper product in turn saving over 11,375 trees
and reduced operating costs of over $38
million USD.
Dave Hazzard, President of
International Display Advertising, Inc. stated, "IDAD is proud
to be a good corporate citizen not only by bringing value to our
shareholders and saving our customers substantially on reducing
advertising costs but mainly by way of helping our customers go
green via eliminating paper waste and the unnecessary harvesting of
trees that can lead to deforestation and further environmental
degradation! IDAD is a green technology that eliminates the need
for using a substantial amount of paper. For every 1,000
bar-restaurant locations the Display Points units saves in the
neighborhood of 3,200 trees a year, so imagine what the annual
savings would be with 50,000 locations with Display Points around
the world! "
About the Company; International Display
Advertising (IDAD) owns the
international rights to market distribute and sell the proprietary
interactive digital media of Display Points an
interactive digital media company that competes in the
Digital-Out-Of-Home (DOOH). IDAD has also
developed a location-based Internet advertising platform called
Display Points Plus that allows restaurants and advertisers to
coordinate efforts outside the venue. IDAD
is focusing on engaging consumers with on table
browsers/displays in destination locations like
restaurants, bars, hotels, and other consumer venues,
thus creating a place-based media platform.
IDAD enables advertisers to access their target
audience in venues where they are captive, out-of-home, and ready
to spend money. Unlike web browsers with ad blockers, mobile
devices with pull interactive ads, or TV with DVR,
IDAD places "browsers" on restaurant tabletops
and in consumer venues where ads cannot be
blocked.
Within this IDAD offers advertisers a targeted
and measurable consumer interactive media vehicle they can
customize by market and venue to assure the most efficient
buy. Consumers will be exposed to a combination
of informational content (weather, news, sports scores, movie times
etc.) restaurant promotions and menu offerings and advertising.
IDAD provides advertisers all the benefits of online
digital communication, the ability not just to deliver a
static ad message, but also to engage their audience.
For further information regarding International Display
Advertising, Inc.,
please contact our Investor Relations Line at: (949)
427-2887
or corporate development
inquires at: (424) 278-4033
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update any forward-looking statements.
SOURCE International Display Advertising, Inc.