StreamTrack's RadioLoyalty Signs TargetSpot
July 22 2013 - 06:10AM
Marketwired
StreamTrack, Inc. (OTCQB: STTK) ("StreamTrack") today announced
that its subsidiary, StreamTrack Media, Inc. ("StreamTrack Media"),
has entered into an Agreement with TargetSpot, Inc., the nation's
largest Internet and mobile audio advertising network
("TargetSpot").
Under the Agreement, TargetSpot's advertisers will be able to
reach listeners through StreamTrack's RadioLoyalty Platform
including online, mobile and automobiles.
StreamTrack Chief Executive Officer Michael Hill commented: "The
cornerstone of our business model is currently built on leveraging
our unique, patent-pending video in-stream technology to replace
audio advertisements for listeners viewing through our desktop
UniversalPlayer™. While this technology results in superior revenue
for online listening, there is still a large amount of listening
occurring outside of the online environment through automobiles,
and other streaming platforms including iTunes." Hill continued,
"This integration adds an entirely new revenue stream to our
business model. By integrating TargetSpot all people listening
outside of our online UniversalPlayer™, will now be able to be
presented TargetSpot advertisements. Additionally, we will be able
to have additional advertisers bidding on our online
inventory."
"Our research shows that digital audio listeners consume their
content across multiple devices including their automobiles," said
TargetSpot co-CEO Leigh Newsome. "We are seeing innovative
companies such as RadioLoyalty incorporate TargetSpot's mobile
advertising to deliver engaging and targeted audio ads to mobile
and automobile users. This will allow advertisers to effectively
follow consumers from online desktop listening at work, to mobile
listening at the gym and at home, and in their automobiles while
driving."
About StreamTrack, Inc. StreamTrack, Inc.
(the "Company") is a digital media and technology services company.
The Company provides audio and video streaming and advertising
services through its RadioLoyalty™ Platform (the "Platform") to a
global group of internet and terrestrial radio stations and other
broadcast content providers. The Platform consists of a web-based
and mobile player that manages streaming audio and video content,
social media engagement, display and video ad serving within the
web player and is also capable of replacing audio ads with video
ads within the web player in a live or on-demand environment. The
Company offers the Platform directly to its broadcasters and
integrates or white labels its technologies with web-based internet
radio guides and other web-based content providers. The Company is
also continuing development of WatchThis™, a patent-pending
technology to provide web, mobile and IP television streaming
services that are e-commerce enabled within streamed content.
For more information visit: http://www.streamtrack.com or
http://www.radioloyalty.com
About RadioLoyalty™
RadioLoyalty™ is a platform that launched in March 2010 that is
quickly becoming the leading way to listen to music, talk radio,
and sports over the Internet and on mobile phones. The
UniversalPlayer™ provides broadcasters with the tools necessary at
no out of pocket expense to maximize their revenue and
significantly decrease, or eliminate their expenses. Advertisers
are provided with a cost effective means to reach their target
audience from one source and more importantly at scale across the
entire RadioLoyalty platform. Listeners worldwide use the platform
to access specific audio content, including, unlimited music, talk,
sports and more, while earning loyalty points redeemable for
merchandise. With more than 1,500 stations to choose from, it is
easy to find great content. Browse by station, genre, song, artist
or album now using the RadioLoyalty guide at:
http://radioloyalty.com/station-guide/index.php.
About TargetSpot TargetSpot is the largest
digital audio advertising network. TargetSpot connects top national
brands, regional, and local advertisers to highly engaged internet
and mobile audiences. Advertisers work with TargetSpot's team or
use its self-service platform to create rich media campaigns
delivering high-impact audio, display and pre-roll video
advertising across thousands of online properties. TargetSpot
advertisers can target consumers by demographics, listening
preferences, behavior, and geography down to zip code level; while
benefitting from real time reporting and analytics. TargetSpot has
more than 85 distribution partners, including CBS RADIO, ABC News
Radio, Univision, Entercom, Live 365, and AOL Radio. TargetSpot is
based in New York City. For more information, please visit
www.targetspot.com.
Forward-Looking Statements This
announcement contains forward-looking statements about StreamTrack,
Inc. that may involve risks and uncertainties. Important factors
relating to the company's operations could cause actual results to
differ materially from those in forward-looking statements and
which are further detailed in filings with the Securities and
Exchange Commission available at the SEC website
(http://www.sec.gov). All forward-looking statements are based on
information available to StreamTrack, Inc. on the date hereof, and
StreamTrack, Inc. assumes no obligation to update such
statements.