Barfresh Announces It Has Added the 25 Unit San Marcos Group Chain to Customer Base
June 04 2013 - 12:01PM
Marketwired
Barfresh Food Group Inc. (OTCQB: BRFH), a manufacturer and
distributor of unique ready to blend beverages, today announced
that it has been approved for roll out to the San Marcos Group, a
25 unit quick service restaurant ("QSR") chain specializing in
Mexican food, headquartered in Grand Rapids, Michigan and serving
the greater Detroit area. After testing all of the Company's
products, San Marcos Group has selected 4 smoothies and 1 frappe to
roll out through their entire chain. The products are expected to
be shipped this month. The sale was made by Restaurant Link, a
sales agent of Barfresh.
Riccardo Delle Coste, Barfresh CEO said, "In addition to our
work with the major restaurant chains where we are currently
carrying out a number of test-market programs and approvals of
flavors, we continue to work with smaller regional chains to
introduce all our smoothies, shakes and frappes. I am delighted to
announce the addition of San Marcos Group to our growing customer
base. We believe that along with our efforts with the major chains,
we can significantly grow our business by adding regional chains
and independent restaurants to our mix of clients."
The addition of Restaurant Link as part of the Company's sales
strategy has already started paying off for Barfresh with a number
of new customers about to be added and a rapidly growing pipeline
of regional chains and large independent customers at the present
time. "We have several restaurant chains coming on board this
month, and we look forward to announcing these as we finalize
agreements and start to ship products to them," said Mr. Delle
Coste.
Barfresh believes it is positioned to capitalize on the growth
of the smoothie market -- a market that is estimated by industry
analysts to grow dramatically and reach $9 billion by 2015. "With
the exception of a few major chains, which introduced smoothies
last year, the marketplace is wide open as consumers move away from
sugary carbonated beverages to healthier fare," Mr. Delle Coste
said. He added: "Furthermore, suppliers of this market are
fragmented and we believe our patented system, which is a two-step
process, is less costly for restaurant and food service operators
and therefore far more attractive to them as they move to implement
this business."
About Barfresh Food Group Inc.
Barfresh Food Group Inc. is a manufacturer and distributor of
ready to blend beverages. The Company utilizes a proprietary patent
pending system, using controlled pre-packaged portions, to deliver
a freshly made smoothie that's quick, cost efficient and with no
waste. Barfresh Food Group Inc. utilizes contract manufacturing
facilities to complete the manufacturing of its "sealed pack of
ingredients for an individual smoothie."
The Company sells ready to blend all natural beverages primarily
to restaurant chains in the fast food and fast casual dining
sector. In the future it intends to target other segments of the
food service industry as well as the retail consumer market,
including grocery stores and other retail outlets.
Forward-Looking Statement Notice:
This press release includes "forward-looking statements" as
defined by the U.S. Securities and Exchange Commission (the "SEC").
All statements, other than statements of historical fact, included
in the press release that address activities, events or
developments that the Company believes or anticipates will or may
occur in the future are forward-looking statements. These
statements are based on certain assumptions made based on
experience, expected future developments and other factors the
Company believes are appropriate under the circumstances. Such
statements are subject to a number of assumptions, risks and
uncertainties, many of which are beyond the control of the Company
and may not materialize. Investors are cautioned that any such
statements are not guarantees of future performance. The contents
of this release should be considered in conjunction with the
warnings, risk factors and cautionary statements contained in the
Company's recent filings with the SEC, including its Annual Report
on Form 10K and Quarterly Report Form 10Q. Furthermore, the Company
does not intend, and is not obligated, to update publicly any
forward-looking statements, except as required by law.
Contact: Beverly Jedynak Martin E. Janis & Company, Inc.
312-943-1123 bjedynak@janispr.com www.barfresh.com/us