WOODLAND HILLS and
SAN DIEGO, Calif., April 3, 2013 /PRNewswire/ -- GrowLife, Inc., a
provider of highly effective indoor growing technologies and unique
lifestyle brands, is pleased to announce that consistent with its
ongoing mission to build a long-standing brand and multiple streams
of revenue, it has signed a Letter of Intent with Strategic Global
Investments (PINK: STBV) to build a comprehensive,
multi-channel media network for the marijuana industry.
The "core" of the network is expected to include:
- GrowLife Studios: San
Diego (@ STBV Headquarters) & Los Angeles (@ PHOT Headquarters)
- Partner Studios in New York
and Other Large Cities – Affiliations with Other Top Brands
- Quality, Creative Productions on All Marijuana Topics with
Expansive Distribution and Websites
- Digital Advertising Server for Banners & Commercials –
Multi-Tiered Sponsorships
- Acquisition of Terrestrial TV & Radio Stations / Channels /
Rights
"Our vision is to create a platform for everyone in the
marijuana industry – from the recreational or medicinal user, to
the commercial grower, to the retail or institutional investor, and
everything in between. The interest in these markets is
evident with the rising profile of marijuana. The value
inherent in owning and consolidating the media for this business is
overlooked in my opinion," said Kyle
Tracey, President of GrowLife and Executive Director of
GrowLife Productions. "This project is of direct benefit to
GrowLife Productions and www.Cannabis.org in providing us more
viewers and traffic, and thus more value for potential
sponsors."
While the brand penetration for GrowLife as the backbone of this
network is immeasurable, a three-pronged approach is being used to
design the enterprise in order to maximize revenue and
scalability. The three drivers of this business should each
operate autonomously and with a commitment to constant improvement
and innovation.
- Quality content will be created by GrowLife, GrowLife
partners, and network users. In GrowLife Studios
or potential partner studios, and remotely from events by GrowLife
Productions – unique content with dedicated creative directors
featuring the hottest topics in cannabis will be created.
Existing content from GrowLife or GrowLife partners should serve as
a quality base of data as the network is populated with exciting
shows, clips, and user generated content.
- Syndication and distribution of content will be coordinated
by experts. "Pushing" content through traditional
and newly developed or acquired channels expands viewership and
sponsorship opportunities. Acquiring these viewers as
potential customers for GrowLife or sponsors and improving
stickiness and visitor engagement could provide exponential growth
of dedicated users. A team is slated exclusively for
distribution of content, who will also build a network of websites
to serve the content. This team will ensure social media
interaction and sharing.
- Monetizing content through advertisers and
sponsorships. Using a blend of advertising servers and
traditional sponsorships of shows or content is expected to provide
revenue for GrowLife and any partners of this business. This team
will be charged with acquiring data for GrowLife and GrowLife
partners, and securing revenue agreements via advertising,
sponsorship, or affiliate relationships.
Internal research indicates that digital advertising and media
has yet to marry with the multi-billion dollar marijuana
industry. According to a December
19th, 2012 press release from the Internet
Advertising Bureau, online ad revenue hit historic highs in Q3
2012 of $9.3 billion. Those
figures are further cited in the release as showing an 18 percent
increase year-over-year (compared to 2011's $7.8 billion in Q3). Any potential
digital advertising revenue from this network would be above and
beyond sponsorship opportunities that will inevitably develop.
Strategic Global Investments (PINK: STBV) CEO &
Chairman Andrew Fellner called the
deal, "An ability to align our company with the 'green rush' that
has the potential to be a great opportunity for our
shareholders. It is our intent to provide GrowLife and any
partners of this project with the best production quality and
access to our proprietary Wazillo Media technologies. In doing so,
we expect to acquire a long-term customer and related revenue."
Planning for the project has commenced over the past 30 days,
and an LOI has been executed by GrowLife and Strategic Global
Investments with formal documentation planned by 4/30/13 with a deposit to Strategic Global
Investments for GrowLife Studios: San Diego, and the announcement of additional
partners.
"After meeting with Mr. Fellner in early March and reviewing the
potential space for GrowLife Studios: San
Diego, as well as the technical capabilities of the Wazillo
Media team – we are confident that this project has considerable
upside for GrowLife revenue and our brand penetration," stated
Sterling Scott, CEO & Chairman
of GrowLife. "San Diego is a hub
for the medical marijuana community, especially for public
companies. I can foresee how GrowLife and our industry
benefit from this dynamic project."
INVESTOR RELATIONS
Kurt Divich – Integrity IR
702-396-1000
About GrowLife, Inc. (OTCQB: PHOT)
GrowLife, Inc. is an integrated lifestyle brand with key
innovations and strategic business interests in the marijuana and
medical marijuana industry. Information on GrowLife business
units can be obtained by visiting their respective websites:
Phototron (www.Phototron.com), Stealth Grow LED
(www.StealthGrow.com), SG Sensors (www.SGSensors.com),
Greners (www.Greners.com), or by visiting Urban Garden (Woodland
Hills, CA). The GrowLife business strategy is to build
through innovation, acquisition, and licensing in the marijuana and
medical marijuana industries. GrowLife, Inc. (OTCQB:
PHOT) does not manufacture or distribute Federally illicit
substances.
About Strategic Global Investments (PINK:
STBV)
Strategic Global Investments is a company engaged in providing
its customers with various venues to reach their target audience
with on demand programming or advertising through Wazillo.com and
WazilloMedia.com. Strategic Global Investments is involved in
the production of videos for customers and consumers permitting the
use of the Company's state of the art studios to produce their own
videos and the use of a website where subscribers can make
available live, streaming video for their potential audience. The
Company produces Internet content, taped video shows, in their
state-of-the-art studios in San Diego, California, where the productions can be
stored and replayed on Demand 24/7 through the Company's cutting
edge Content Management System. For more information visit
our website at: www.strategicglobalinvestments.com.
Cautionary Language Concerning Forward-Looking Statements
Information set forth in this press release contains
forward-looking statements that are subject to risks and
uncertainties, and actual results might differ materially. Examples
of forward looking statements contained in this press release
include statements relating to potential research results and plans
relating to acquisitions, investments or collaborations. A
discussion of factors that may affect future results is contained
in GrowLife's filings with the Securities and Exchange Commission.
In addition, all industry products are subject to additional
uncertainty, including the risks of delay, cancellation and poor
critical or financial reception. GrowLife disclaims any obligation
to update and revise statements contained in this news release
based on new information or otherwise.
SOURCE Strategic Global Investments