SEATTLE, Oct. 2, 2012 /PRNewswire/ -- Baristas
Coffee Company, Inc. (OTCPK: BCCI) Baristas Coffee Company,
Inc. released its shareholder letter from enthusiastic CEO and
consummate leader, Barry Henthorn.
Henthorn expresses gratitude and praise to shareholders who have
stood by BCCI in its 3 years since inception with this
letter:
Dear Investors,
It is with great pride and a sense of accomplishment that we are
able to update you with our company position as Baristas Coffee
Company completes its third year of operation.
As with most start up companies, we had our challenges in our
first years but with the dedication of staff, investors, our top
Baristas, and most of all, you, our valued shareholders, we write
this letter to you with the utmost thanks for your continued
support and belief in Baristas and me, your CEO.
As I always have, I continue to run this business with an open
door policy and 100% transparency to all involved so please feel
free to contact me with any questions with respect to the updates
below.
Warm Regards,
Barry Henthorn
LAWSUITS
Let's address the white elephant in the room first and foremost.
Last year we were plagued by rumor and innuendo that Baristas was
ducking serious financial obligations to various employees and
governmental agencies. This was our main priority to resolve in the
past year and at this time we are happy to announce that we have no
outstanding lawsuits against the company and furthermore, we have
negotiated agreements and remain current with all obligations to
governmental agencies.
REVENUES, SHARE PRICE, SHAREHOLDER RELATIONS
We are very pleased to report that our 2012 revenue is up about
20% over 2011 and our operating expenses are down significantly as
we continue to refine our supply chain. More importantly, WE ARE
PROFITABLE!
We believe the marketing of the public company, an increase in
the shareholder base and an overall increase in public awareness of
the Company and products will put us in a remarkable position for
fiscal year 2013. We remain committed to responsibly structuring
the cap table and have 50 million authorized shares still unissued.
I, myself as the largest shareholder, have never sold a single
share nor will I until our shareholders see real value in the
stock. Our commitment and our vision is to move towards filing for
an up-listing of the company within the next six months.
BARISTAS ICE CREAM
We are thrilled to announce that after years of effort, Baristas
Ice Cream formulations have been completed. The product is unique
in its packaging flavors and it is in production and scheduled to
be on the shelves of retail locations throughout New York and Connecticut before the end of this month. We
are very excited about the potential of this product and our
relationship with Calip Dairies and early consumer testing has been
overwhelmingly positive. The potential Q1/13 revenue is in the high
6 figures from ice cream alone. Very exciting stuff!
GEOGRAPHIC EXPANSION
Staying true to our vision of introducing "Costume Themed
Drive-Thru Coffee" to the Nation and to the world, we are proud to
have opened and continue to successfully operate locations in five
states throughout the U.S., with five more states targeted before
the end of this year.
MEDIA STRATEGIES & REALITY
The company plans to implement a multi-layered marketing plan
which will incorporate a wide variety of regional, national and
social media geared towards driving new consumers towards Baristas
products. This approach will include a mix of traditional and
new media opportunities that should broaden the company's brand
appeal and improve franchise sales and increase distribution.
The Baristas Television Series continues to move forward with
written commitments from several distribution companies and
Networks overseas and domestically, and we have resources allocated
to introduce the show to additional markets at this years "MIP" in
Cannes France.
In closing, Henthorn said:
"As CEO of a public company I consider it my top priority to use
all means necessary to bring increased value to our shareholders.
By doing so we believe our share price will more properly reflect
the true potential of the Baristas Brand. One of our key objectives
is to raise our company's public image and distinguish ourselves
from perceived competition." Henthorn concludes, "In the last
three years we have made bigger strides than we ever expected and
our shareholders have been more loyal than we could have ever
wished for and we are on track to reward their loyalty very
soon."
About Baristas Coffee Company (BCCI): Headquartered in
the Seattle, Washington area,
Baristas Coffee Company, Inc. was formed to create a national brand
of drive-thru espresso stands. BCCI is accomplishing this by
acquiring established businesses that fit its model, opening new
locations, and by franchising. Baristas has separated itself from
the competition with its "theme" of joining attractive female
baristas in entertaining costumes preparing the finest beverages
available on the market. Baristas can currently be found in six
greater Seattle area locations as
well as in Texas, Florida, Montana, and Arizona. Your state, Coming Soon!
For more information on this fascinating concept please visit us
at www.baristas.tv
Contact:
Barry Henthorn
barry@baristas.tv
(206) 579-0222
SOURCE Baristas Coffee Company, Inc.