Apple Share of Global Tablet Market Rises

Date : 08/14/2012 @ 10:40AM
Source : Dow Jones News
Stock : Apple Inc. (MM) (AAPL)
Quote : 153.46  0.72 (0.47%) @ 7:59PM

Apple Share of Global Tablet Market Rises

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Apple Inc.'s (AAPL) share of the global media tablet market rose to nearly 70% in the second quarter, putting the company on pace to reclaim much of the dominance it surrendered in 2011, according to industry researcher IHS Inc.

IHS said Apple shipped 17 million iPad 2 and new iPad media tablets during the second quarter, a 44% jump from 11.8 million the first quarter. The higher shipments helped to push Apple's second-quarter global tablet share to 69.6% from 58.1% in the first quarter.

That level marks a five-quarter high for Apple's share. The last time it accounted for such a large share was the first quarter of 2011, when it had 70%.

"Apple is making all the right moves to rebuild its dominant position in the tablet space," said Rhoda Alexander, director of tablet and monitor research for IHS. "With the expected entrance of the seven-inch version of the iPad in September, Apple is sending a clear message that it plans to dominate this market over the long term."

Rival tablet maker Samsung Electronics Co.'s (SSNHY, 005930.SE) market share fell to 9.2%, from 10.8% in the first quarter, while Amazon.com Inc.'s (AMZN) share shrunk to 4.2% from 5.8%.

Write to Melodie Warner at melodie.warner@dowjones.com

Subscribe to WSJ: http://online.wsj.com?mod=djnwires


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