Oracle Corp. (ORCL) has acquired social marketing company Involver in a deal expected to close over the summer, the software giant said in a statement on its website Tuesday.
Involver's proprietary development platform, Social Markup Language, allows marketers to customize applications for social media campaigns and manage interactions with customers.
No terms were disclosed.
The news also appeared on TechCrunch.
Full story at http://techcrunch.com/2012/07/10/oracle-involver/
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