Zedge Launches Mobile Games Channel

Zedge, the world’s premier destination for mobile phone consumers looking for free and relevant, high quality games, apps and personalization content - ringtones, wallpapers and alerts - announced today the launch of its mobile games channel. The games channel will provide our 16 million monthly active Android users with a personalized catalogue of relevant, high quality, “free-for-play”, Google Play games compiled by Zedge’s proprietary, behavioral, machine learning based, recommendation engine.

Zedge’s games channel relies on the latest techniques in clustering theory and multivariable analysis to group users together based upon actions, likes and preferences, and delivers a list of exceptional games germane to each specific user. The recommendation engine analyzes a wealth of anonymized user data emanating from the ringtone, wallpaper and notification channels within the Zedge app as well as details from Google Play including quality ratings, game rankings and “movers and shakers”. Being a self-learning system the recommendation engine will continually improve its suggestions resulting in a custom, highly personalized and pertinent catalogue of Google Play games.

“We are thrilled with our entry into the mobile gaming space. The Zedge community is a huge consumer of mobile games and respects our know-how in providing them with a personalized, relevant and high quality experience”, said Tom Arnoy, CEO and Co-Founder of Zedge.

“Our superior targeting technology, a product of many years of internal development, draws accurate conclusions from feature maps and a wealth of actual user behaviors as opposed to generic demographic couplings. Zedgers benefit by receiving content that is important to them on an individualized basis.”

Zedge’s game channel provides screen shots, descriptions and ratings, which are embedded directly into the Zedge app. It offers a seamless customer experience allowing users to learn more about the game without exiting the app. If the user likes the game they can click to download directly from Google Play. Users can also manage and launch games within the app as well as leverage Zedge’s social networking features.

Zedge is available now on Google Play for smart phones and tablets or on the web at www.zedge.net. Screenshots and logos can be found at www.zedge.net/games-gfx/

About Zedge

Zedge is the world’s leading destination for mobile phone consumers looking for free and relevant, high quality games, apps and personalization content - ringtones, wallpapers and alerts. Every month mobile consumers come to Zedge to download 200 million games, apps, wallpapers, themes, ringtones and alerts to their feature phones, smart phones and tablets.

Ranked as the 4th most popular Android app in 2011 by Chomp, the Zedge app boasts more than 16 million active installs and 31 million downloads. Zedge is known for its great user experience, quality and diversity of content and supports virtually every device on the market today.

Zedge is headquartered in New York City and Trondheim, Norway with sales/business development and technology/product being driven from these respective locations. Zedge's investors include IDT Corporation (NYSE: IDT) – www.idt.net – and Shaman II.

For more information, please visit the Zedge web site at www.zedge.net, or follow Zedge on Facebook at www.facebook.com/officialzedge or on Twitter at www.twitter.com/zedge.

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