Nokia Siemens: Experience Management Services Deal With Guangdong Mobile

Date : 04/19/2012 @ 4:17AM
Source : Dow Jones News
Stock : Nokia Corp. Sponsored American Depositary Shares (NOK)
Quote : 5.73  0.01 (0.17%) @ 7:24PM

Nokia Siemens: Experience Management Services Deal With Guangdong Mobile

China Mobile (NYSE:CHL)
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   DOW JONES NEWSWIRES 
 

Network equipment joint venture Nokia Siemens Networks (NOK, SI) said Thursday it has signed a cooperation agreement with Guangdong MCC, a subsidiary of China Mobile Ltd (CHL), for customer experience management (CEM) software and services.

 
   MAIN FACTS: 

-The cooperation, lasting over six months, will provide Guangdong MCC with a unified view of its customer data, along with continuous reporting of usage trends.

-As part of the agreement, Nokia Siemens Networks is providing its Serve atOnce Intelligence (SAI) customer and business analysis suite.

-SAI aggregates and analyzes data from network elements, providing customer insights to help tailor an operator's customer acquisition strategy and marketing campaigns.

-As part of the trial, Nokia Siemens Networks CEM agreement includes network implementation, consulting and system integration services.

-By Dominic Chopping; Dow Jones Newswires; +46-8-5451-3093; dominic.chopping@dowjones.com




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