DOW JONES NEWSWIRES
Network equipment joint venture Nokia Siemens Networks (NOK, SI) said Thursday it has signed a cooperation agreement with Guangdong MCC, a subsidiary of China Mobile Ltd (CHL), for customer experience management (CEM) software and services.
-The cooperation, lasting over six months, will provide Guangdong MCC with a unified view of its customer data, along with continuous reporting of usage trends.
-As part of the agreement, Nokia Siemens Networks is providing its Serve atOnce Intelligence (SAI) customer and business analysis suite.
-SAI aggregates and analyzes data from network elements, providing customer insights to help tailor an operator's customer acquisition strategy and marketing campaigns.
-As part of the trial, Nokia Siemens Networks CEM agreement includes network implementation, consulting and system integration services.
-By Dominic Chopping; Dow Jones Newswires; +46-8-5451-3093; firstname.lastname@example.org