AT&T Boosts Data Levels In Packages For Pre-Paid GoPhone Service

Date : 04/18/2012 @ 10:50AM
Source : Dow Jones News
Stock : Sprint Corp. (S)
Quote : 8.95  0.24 (2.76%) @ 7:14PM

AT&T Boosts Data Levels In Packages For Pre-Paid GoPhone Service

AT&T Inc. (NYSE:T)
Historical Stock Chart

5 Years : From Apr 2012 to Apr 2017

Click Here for more AT&T Inc. Charts.

AT&T Inc. (T) boosted the amount of data offered in packages for pre-paid customers, highlighting the telecommunication's giants aims to better compete in the fast-growing prepaid market.

The company said customers using its pre-paid GoPhone service will now be able to use double the amount data for the same price they've previously been paying. That means a $15 plan that previously offered users 100 megabytes of data will now give them 200 megabytes.

The move comes as AT&T is working to better rival low-cost plans from players like Sprint Nextel Corp.'s (S) Boost Mobile and Leap Wireless International Inc.'s (LEAP) Cricket.

Prepaid phone plans have traditionally been a draw for lower-income customers because they don't require a two-year commitment and can be cancelled at any time.

Data use has also surged in recent years as wireless technology gets faster and data-heavy services like mobile video proliferate, raising an intense debate in the wireless industry over the best way to manage data plans.

Shares of AT&T were recently off 18 cents to $30.71.

-By Mia Lamar, Dow Jones Newswires; 212-416-3207; mia.lamar@dowjones.com




Your Recent History
LSE
GKP
Gulf Keyst..
LSE
QPP
Quindell
FTSE
UKX
FTSE 100
LSE
IOF
Iofina
FX
GBPUSD
UK Sterlin..
Stocks you've viewed will appear in this box, letting you easily return to quotes you've seen previously.

Register now to create your own custom streaming stock watchlist.


NYSE, AMEX, and ASX quotes are delayed by at least 20 minutes.
All other quotes are delayed by at least 15 minutes unless otherwise stated.