Hannover House pacts with Chiller Network and Dread Central for Major Consumer Promotion of "Humans Vs Zombies"
April 05 2012 - 2:49PM
Hannover House, Inc. (Pinksheets: HHSE) has brought in Chiller
Network, Dread Central and the Home Entertainment Group for a major
marketing blitzkrieg in support of its sci-fi horror release,
"Humans Vs Zombies." The zombie thriller, inspired by the
hugely popular role-playing game that boasts over 650,000
registered players, will be coming to DVD, Blu-Ray and
Video-On-Demand from Hannover House onMay 22, 2012. "Humans
Vs Zombies" stars Madison Burge and was directed by Brian T.
Jaynes, who also directed the current best-selling video for
Hannover House, "Boggy Creek: The Legend is True."
During the entire month of May, the Chiller Network will be
running TV spots for "Humans Vs Zombies" to drive consumer
awareness of the film's video release and traffic to the film's
website, www.HVZtheMovie.com . The website will contain
active links to Walmart.com, Amazon.com, Blockbuster, Redbox,
Netflix, Family Video and other major accounts that have committed
to significant purchases of videos. Chiller Network reaches
over 40-million cable homes in the United States, and is considered
the premiere channel for horror films. Chiller is a division
of NBCUniversal, and an affiliate of the SyFy Channel and USA
Networks.
The popular horror website, Dread Central, will be supporting
"Humans Vs Zombies" with an exclusive "Motion Comic" offer during
the month of May. The motion-comic tells the prequel
back-history to "Humans Vs Zombies" and ends with a suspenseful,
cliff-hanger plot device that is resolved only by watching the
actual movie. The motion comic book prequel follows the story of a
top secret research facility that created the H1Z1 virus, and the
courageous head of security that tries to contain the spread after
an accident. Dread Central reaches the core market for horror
film fans, with more than 2-million unique, monthly visitors.
Banners, links and other publicity for "Humans Vs Zombies" will
also appear on a dozen other specialty film, sci-fi and horror film
sites during the May.
Display ads for the film will also appear in the Home
Entertainment Guide's monthly preview of video hits for May, which
is distributed to video consumers free of charge through Safeway
Stores, ET Video, Video Group, Ray's, Shop Smart, Video Warehouse,
Family Video, Blockbuster ABF and more than 1400 independently
owned and operated video specialty stores. Hannover House is
also implementing a variety of traditional publicity and social
media campaigns for the film.
The "Humans Vs Zombies" printed Comic Book will be an on-pack
premium item for DVDs sold at Walmart, and will be available to
video consumers through Family Video and other participating
accounts. The HVZ Comic Book was illustrated by Russell Fox
("Judge Dredd", "Paranormals") and was written by Anthony Perez.
The Motion Comic adaptation of the printed HVZ comic was animated
by Macizum Media.
Hannover House reports that video preorders already received
will make "Humans Vs Zombies" the company's initial release best
selling title of all time. The company hopes that the
consumer promotions and ads will propel sales even higher through
the generation of re-orders and additional placements.
Hannover House, Inc. is a full-service entertainment company,
active in all major arenas of media distribution, including
Theatrical, Home Video and Television. For 2012, the company
has scheduled the release of 18 titles to the home video market and
six films to theatres. The company was founded in 1993 as
Truman Press, Inc., d/b/a "Hannover House," and was acquired by
Target Development Group, Inc. in December, 2009 in a
stock-for-stock swap. The company rebranded itself as
"Hannover House, Inc." in January, 2012, and was approved for the
name and trading symbol change by the Financial Industry Regulatory
Authority (FINRA) effective Tuesday, April 3, 2012. Stock
shares in Hannover House are traded on the OTC Markets under the
stock symbol HHSE.
SAFE HARBOR STATEMENT
This press release may contain certain forward-looking
statements within the meaning of Sections 27A & 21E of the
amended Securities and Exchange Acts of 1933-34, which are intended
to be covered by the safe harbors created thereby. Although the
company believes that the assumptions underlying the
forward-looking statements contained herein are reasonable, there
can be no assurance that these statements included in this press
release will prove accurate.
CONTACT: Leigha Schilling, Hannover House, 479-751-4500, Leigha@HannoverHouse.com
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