ATLANTA, Feb 14, 2012 /PRNewswire/ -- East Coast
Diversified Corporation (OTCBB:ECDC) announced that its subsidiary,
Rogue Paper, Inc, and their TV Tune-In platform has experienced
nearly 800,000 viewers for their second screen TV applications.
Rogue Paper's TV Tune-In platform allows users a second screen
experience for a number of popular TV programs, sporting events and
channels, to interact and comment with each other during live
broadcasts. Since inception and launch, TV Tune-In has developed a
number of apps based off the TV Tune-In platform, and as of now has
experienced nearly 800,000 users running the mobile and web-based
applications.
"Creating and fostering a broad base of viewers on the second
screen is a great way for broadcasters to enhance advertising
revenues," Stephanie Boyle, the CEO
of Rogue Paper commented. "As we learn more from an expanding user
base, we look forward to adding new ways for broadcasters to
capitalize on their second screen audiences such as synchronized TV
ads and deeper interactivity."
TV Tune-In's social curation engine, a tool for creating a
personal collection of messages from the social sphere to an
authenticated user, is processing tens of thousands of messages and
comments per live event to give users the best of the best content.
It works to provide a tailored stream of information so that users
don't get lost in the wealth of data and irrelevant messages.
For more information, time schedule and updates visit:
www.roguepaper.com
About Rogue Paper
Rogue Paper, a subsidiary of ECDC, is a developer of TV
Tune-In Application developed by Rogue Paper. TV Tune-In is a
real-time, companion viewing and mobile app development platform
for media companies to help drive viewership, conversation and
interactions for television shows and content. TV Tune-In's CMS
allows media companies to develop branded iPhone and iPad apps for
television shows and channels. Powering such category leading
applications as MTV's WatchWith and VH1's Co-Star iPhone and iPad
applications, users can actively comment along with their favorite
show (live or time-shifted). The apps aim to attract fans around
live viewing of their favorite show, event, or sports team. Users
can actively comment, Tweet and Like their favorite show, chat with
friends, play trivia games, watch exclusive video content, photos
and more. www.tvtunein.com www.roguepaper.com
About East Coast Diversified Corporation
East Coast Diversified Corporation (OTC.BB: ECDC.OB) is a
holding corporation with a diversified group of technology
companies. Its business portfolio includes businesses offering
technology for logistics and asset management, media entertainment
technology, transportation safety and class attendance monitoring
system and social media applications.
EarthSearch and StudentConnect both offer solutions using the
world's first wireless communication between GPS and RFID; both
companies challenge the imagination for desired solutions using
GPS, RFID and other sensor technologies. EarthSearch delivers
solutions relevant to operations of businesses and governments
providing efficiency, cost saving, continuous visibility of assets
and cargo in transit, with visibility across the entire supply
chain including oil tankers, pipeline and other fixed assets.
StudentConnect provides transportation and class attendance
monitoring solutions to schools ensuring safe departure and arrival
of students riding on school buses and providing an automated class
attendance monitoring system that engages parents with information
about student behavior at school, including providing real time
notification regarding truancy and skip class behavior.
Rogue Paper's award-winning social media technology. TV Tune-In,
developed by Rogue Paper, is a real-time, companion viewing and
mobile app development platform for media companies to help drive
viewership, conversation and interactions for television shows and
content.
For more information on East Coast Diversified Corporation and
its group of companies please visit the company's website at
www.eastcoastdiversified.com
"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995: The statements contained in this release which
are not historical facts are forward-looking statements that are
subject to risks and uncertainties that could cause actual results
to differ materially from those set forth in or implied by
forward-looking statements. These risks and uncertainties include
the Company's entry into new commercial businesses, the risk of
obtaining financing, recruiting and retaining qualified personnel,
and other risks described in the Company's Securities and Exchange
Commission filings. The forward-looking statements in this press
release speak only as of the date hereof, and the Company disclaims
any obligation to provide updates, revisions or amendments to any
forward-looking statement to reflect changes in the Company's
expectations or future events.
Editorial Contact
Glenn Davis
East Coast Diversified Corporation
+1 770-953-4184
866-503-9316
investorrelations@eastcoastdiversified.com
SOURCE East Coast Diversified Corporation