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BRAVADA’s Proposed New World of Leggings Stores & WorldofLeggings.com Launch Expected to Increase Quarterly Revenue Guidanc...

Date : 01/24/2012 @ 4:21AM
Source : Business Wire
Stock : Bravada International, Ltd. (PL) (BRAV)
Quote : 0.0021  0.0 (0.00%) @ 2:07PM

BRAVADA’s Proposed New World of Leggings Stores & WorldofLeggings.com Launch Expected to Increase Quarterly Revenue Guidanc...

Bravada International, Ltd. (PL) (USOTC:BRAV)
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BRAVADA International (www.OnlyLeggings.com) (Pink Sheets:BRAV) announced today that new store openings, website launches and other organic growth drivers are expected to impact revenue guidance upwards as they are not included in BRAVADA’s quarterly projections. When providing quarterly guidance, BRAVADA only includes revenue drivers that are known and producing. BRAVADA recently provided revenue guidance of $650,000 – $725,000 for Q1, 2012 and $750,000 – $825,000 for Q2, 2012 (600% year over year growth) which includes only the two existing WOL stores and OnlyLeggings.com. BRAVADA does not include anticipated new store openings, such as the new proposed World of Leggings (WOL) retail store on 3rd Street, potential future stores, future website launches and the like into its guidance until they are open and operational.

January, which is considered a slow month for retail, is currently tracking at well over $200,000 in revenue with current Q1 2012 projections at $650,000 - $725,000. In the event that the third WOL retail store opens and/or WorldofLeggings.com is launched, revenue guidance will be guided up appropriately as well as any seasonal benefits that tend to occur in the beginning of February.

“There seems to be some confusion in how BRAVADA determines its quarterly revenue guidance,” replied CEO Danny Alex. “We only include those revenue centers that are producing of which there are three: WOL Robertson, WOL Melrose and OnlyLeggings.com. If we add a new 4000 square foot WOL location, it would more than double our retail square footage foot print with an expected commensurate impact on our revenue guidance, but until it is actually added, it is not included in revenue guidance as is the case with WorldofLeggings.com. If we plan eight new stores in 2012, none will actually be factored into quarterly revenue guidance until they are open and operational. This is the prudent way to do our quarterly guidance and will raise our quarterly guidance as new stores and websites go online and are operational.”

Mr. Alex continued, “Our WOL retail stores are performing way beyond expectations, so much so that we have the confidence to expand to other locations with our first two yielding free cash flow right out of the gate. We do not know in which quarter we will have new operating entities established so on a quarterly basis we only include numbers that we are certain of; however, on a full year basis, we include the full scope of what we believe is achievable. It is also notable that we have not raised any funds for general operations in almost three (3) months, an indication of how quickly this company is growing and using its resources efficiently.”

BRAVADA maintains its full year 2012 estimate of $6.1 million - $7.0 million in top line revenue and believes that it can even exceed these estimates with favorable conditions.

About BRAVADA International Ltd

BRAVADA owns and operates World of Leggings, BravadaWomen.com and OnlyLeggings.com. World of Leggings is a real world leggings superstore that specializes in all styles of leggings, tights and bodysuits. OnlyLeggings.com is an online leggings superstore for leggings such as women’s leggings, faux leather leggings, cotton leggings and high waisted leggings.

www.BravadaWomen.comwww.OnlyLeggings.comwww.Bravada.com

This news release may contain statements about future expectations, plans, prospects or performance of BRAVADA International Ltd that constitute forward-looking statements for purposes of the safe harbor Provisions within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as BRAVADA or its management "believes," "intends," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.



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