OMAHA, Neb., Jan. 18, 2012 /PRNewswire/ -- TiVUS, Inc. (OTCPK:
TIVU) today announced that advertising on the Company's
proprietary, satellite based, high-definition (HD)
internet-protocol television (IPTV) with ad-insertion has begun
generating revenues this month lending strong validation to the
Company's novel hotel HD IPTV ad-insertion business model.
"Significantly, we believe current ad-revenue projections reveal
TiVUS' first-of-its-kind HD IPTV with ad-insertion effectively
renders video-on-demand income, already in decline for over a
decade, immaterial," commented Shiva Prakash, TiVUS' chief
executive officer.
"Today it is satisfying to report, however meager initially, our
ad-revenues have begun at our inaugural Philadelphia installation. Moreover, at the
current pace of ad-sales, I expect this installation to be
fully-booked with advertisers and generating expected revenue,
which we have always believed was attainable, by early in the
second fiscal quarter.
"We believe strong advertiser demand is the ultimate
third-party validation providing proof-positive TiVUS ad-insertion
based business model is leading the way forward for the hospitality
entertainment industry. As TiVUS IPTV with ad-insertion allows
hotels to now migrate away from legacy video-on-demand systems, we
believe migration of high-end properties to our system will begin
gaining significant momentum.
"Our ad sales team has been working with eager local businesses
for the past 6-weeks. During that time, advertisers have been
filming commercials, placing ads, and taking advantage of
unprecedented e-commerce opportunities. As a result, billing cycles
for local advertisers has begun and invoicing has already been
underway. Based on our success here in Philadelphia, we believe TiVUS has forever
changed the way hotels fund, implement, and leverage in-room
entertainment.
"I now expect to announce some well-known advertisers in the
coming days and weeks, as I was just informed last night of new
successes by our advertising sales team," Prakash concluded.
About TiVUS, Inc.
TiVUS, Inc. is a technology entertainment services company
providing Internet-based TV and Cable programming, interactive game
content, and goods & services to the hotel/hospitality
industry. TiVUS' unique HD IPTV system is a complete hotel
entertainment platform that, for the first time in the industry,
generates previously untapped income for the hotel through
ad-revenue sharing. For more information, please visit
www.tivus.com and www.tivusconnect.wordpress.com,
www.facebook.com/tivusconnect or www.twitter.com/tivusinc.
One of our most important responsibilities is to communicate
with shareholders in an open and direct manner. Comments are based
on current management expectations, and are considered
"forward-looking statements," generally preceded by words such as
"plans," "expects," "believes," "anticipates," or "intends." We
cannot promise future returns. Our statements reflect our best
judgment at the time they are issued, and we disclaim any
obligation to update forward-looking statements as the result of
new information or future events. We urge investors to review the
risks and uncertainties within its filings with the OTC Markets
and/or Securities and Exchange Commission.
Media Relations:
Steven Haag
(832) 577-2380
stevehaag@tivus.com
SOURCE TiVUS, Inc.