WFM Whole Foods Market, Inc.

LOS ANGELES and GOLDEN, Colo., Dec. 6, 2011 /PRNewswire/ -- Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has expanded distribution into Colorado.  Whole Foods Market® Colfax will initially serve as the exclusive Marley Coffee retailer in Colorado, offering the new lineup of Marley Coffee Organic Ground in 8-oz. bags.

(Photo: http://photos.prnewswire.com/prnh/20111206/SF17480)

To celebrate, Rohan Marley, chairman of Marley Coffee, will visit Whole Foods Market Colfax on Saturday, December 10 from 1pm – 3pm to meet consumers, take photographs, sign autographs and help shoppers "Stir It Up" with a taste of Marley Coffee.  Beginning at 12pm, the first 25 people at the event will receive a $15 Whole Foods Market gift card, while the second 25 people will receive a Marley Coffee tote bag with special gifts from Rohan and a surprise Whole Foods Market gift card.  Samples of Marley Coffee will be served and other special giveaways will take place on Saturday, December 10 from 12pm - 4pm at Whole Foods Market Colfax, 14357 West Colfax Ave, Golden, CO 80401.  The store can be reached at 303-277-1339.

"My father came from the farmland in Jamaica and frequently spoke about returning to the farm one day," said Rohan Marley, Bob Marley's son and chairman of Marley Coffee. "We created Marley Coffee to honor my father and let others have a taste of his dream.  We are humbled by the reaction Marley Coffee has received from coffee drinkers and look forward to sharing much love and respect in Colorado with our friends at Whole Foods Market Colfax."

Marley Coffee Organic Ground, packed in 8-oz. bags featuring the iconic Marley Lion and image of Rohan Marley, is available in the following varieties: Mystic Morning, Lively Up! Espresso, One Love Ethiopia Yirgacheffe, Simmer Down Swiss Water Decaf, Buffalo Soldier and the company's new, lightly roasted breakfast blend, Get Up, Stand Up.

During the month of December, Marley Coffee and Whole Foods Market Colfax will donate $1.50 from each 8-oz. bag of Marley Coffee Organic Ground sold at the store to Family Tree, a non-profit agency serving metro Denver families whose lives have been touched by the national epidemic of domestic violence.  As with all Marley Coffee products, a portion of every sale will also support Kicks for Cause Foundation.  Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica. Please visit www.KicksforCause.org.

The Marley Coffee Organic Ground line is certified USDA organic with a suggested retail price of $9.99.  All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital, which insists that all products are sustainably grown, ethically farmed and artisan roasted.

"This is our first retail location in the Rocky Mountain Region as we continue to expand our distribution," said Brent Toevs, CEO of Marley Coffee.  "Customers in this region are big fans of organic products, so we're thrilled to be working with Whole Foods Market Colfax and view this as another important milestone in our growth plans."  

About Marley Coffee 

Marley Coffee (corporate name Jammin Java Corp) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. Marley Coffee is a fully reporting company quoted on the OTCBB under the symbol JAMN.  Learn more at www.MarleyCoffee.com, visit the corporate website at www.JamminJavaCorp.com, join us on Facebook at http://www.facebook.com/MarleyCoffee, and follow us on Twitter at http://twitter.com/marleycoffee.

Learn more about other Marley Family ventures by visiting The House of Marley at www.thehouseofmarley.com, Marley Beverage Company at www.MarleyBeverages.com, and 1Love.org at www.1love.org.

For sales inquiries, please contact sales@marleycoffee.com.

About Whole Foods Market®

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named "America's Healthiest Grocery Store" by Health magazine. The company's motto, "Whole Foods, Whole People, Whole Planet"™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 64,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 14 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 315 stores in the United States, Canada and the United Kingdom.

Forward-Looking Statement:

This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts") .  In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts.  Any statements made in this news release about an action, event or development, are forward-looking statements.  Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties.  Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company.  These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks.  Other unknown or unpredictable factors also could have material adverse effects on our future results.  Accordingly, you should not place undue reliance on these forward-looking statements.  Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected.  The forward-looking statements in this press release are made as of the date hereof.  The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company.  The Company's SEC filings are available at http://www.sec.gov.

SOURCE Marley Coffee