Light Media (PINKSHEETS: LGMH), Inspirational Media Specialist, announced today that it has formed a strategic marketing alliance between its Power 105.5/The King FM radio station (www.Power105TheKing.com) and local Albany, GA newspaper -- "Downtown Albany Area News." Key terms of the strategic marketing alliance provide generally that: (1) Power 105.5/The King and Downtown Albany Area News will cross-promote and market each other to their respective broadcast and print audiences; (2) Local, Regional and National Advertising Advertisers will be afforded an opportunity to seamlessly enhance their messaging reach, via value-added packages, across strategically-aligned radio, digital and print platforms; and (3) Community initiatives will be accelerated via leveraging the power and reach of radio and print media working synergistically to spread the Good News.

"Downtown Albany Area News has excellent editorial content, community positioning and a Publisher/CEO (Eddie Mack) with 18 years of media experience formerly with WOKB-AM (Orlando, Florida). This strategic marketing alliance between Power 105.5/The King and Downtown Albany Area News is a creative way for two independently powerful media platform properties (broadcast and print) to add value for their respective enterprises, audiences, sponsors and the community, without incurring additional operating expense. No man is an island and Light Media (and its subsidiaries) will continue to vigorously seek out visionary strategic media partners, in order to create maximum synergy and win-win opportunities for long-term growth," said Danny Wilson, CEO of Light Media. Eccl. 4:9-12.

About Light Media: Light Media (PINKSHEETS: LGMH), Inspirational Media Specialist, markets, produces and distributes inspirational music, video, video games, print media and entertainment in the Urban Media space through its network of radio, Internet, television, print and special events global business platforms and marketing and alliance partners. Light Media is also the 20th publicly-traded radio/media conglomerate (member) of the prestigious RBR-TVBR Media Stocks Index (see full RBR-TVBR Media Index listing at: http://www.rbr.com/media-news/stocks/three-day-winning-streak-snapped-9-28-11.html). To listen to Power 105.5/The King, please visit: www.Power105TheKing.com. For more information, please visit: www.LightMediaHoldings.com; www.InvaluableMedia.com or www.HotChristianStocks.com. Light Media Capitalization Structure, as of Q4 (2011): Common Shares Issued: 38,273,500; Common Shares Float: 7,050,000; Common Shares Authorized: 100,000,000.

Cautionary Note Regarding Forward-Looking Statements: This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Light Media (PINKSHEETS: LGMH) and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements.

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