Activision CEO: Focus On Content, Generally Platform 'Agnostic' -CNBC

Date : 11/09/2011 @ 10:10AM
Source : Dow Jones News
Stock : Activision Blizzard, (MM) (ATVI)
Quote : 62.64  0.0 (0.00%) @ 4:14AM

Activision CEO: Focus On Content, Generally Platform 'Agnostic' -CNBC

Activision Blizzard, (MM) (NASDAQ:ATVI)
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Activision Blizzard Inc. (ATVI) has always been a "platform agnostic" and has been investing in the Facebook and mobile phone platforms for the last few years, CEO Bobby Kotick said on CNBC, when asked about possible future plans involving the social gaming scene.

At Activision we've taken "a path of rather than make big expensive acquisitions with businesses which are very hard to retain talent, we've chosen to invest in our own studio capability and own development capability."

Generally speaking we try "not to talk about our plans until we're in the marketplace," he said.

Full story at www.cnbc.com

-Dow Jones Newswires; 212-416-2900

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