MIAMI, Oct. 18, 2011 /PRNewswire/ --White Smile Global
(OTCBB: WSML) announces the launch of a breakthrough patent-pending
teeth whitening product, their Micro-encapsulated, Light
Activated Teeth-Whitening gel specifically designed for use
with LED (Light Emitting Diode) or UV teeth whitening lamps that
make up the "Light Assisted" teeth whitening industry. The
new system is designed to work by microencapsulating a proprietary
activator within a teeth-whitening gel that is capable of
generating oxygen-free radicals when the microcapsules come in
contact with saliva. The product is self-contained, and can applied
to the teeth by either dental professionals or consumers.
"People love to whiten their teeth, but they want an experience
that is easy to use and highly effective," explains Mr.
Omar Ahmadzai, CEO of White Smile
Global. "This whitener has it all in one. A convenient
syringe that requires no mixing, no refrigeration and it is
specially designed to work with 100% of the existing LED and UV
lamps in the market today. The teeth whitening industry alone is a
multi-billion dollar a year industry, and we are committed to
revolutionizing both components of this amazing industry.
Since the introduction of this advanced patent-pending
formula, we are excited to inform the industry of the advancements
of our next and final stage which is an advanced light system
designed to compliment this ground breaking gel," affirms Mr.
Ahmadzai.
"The whitening system is made of a specially optimized, highly
concentrated hydrogen peroxide whitening formula and it further
contains an ultraviolet light sensitive photo-activator capable
liberating bleaching free radicals, which is constituted by a
micro-encapsulated carrier. This carrier is substantially evenly
dispersed throughout, a multiplicity of microencapsulated particles
of an oxygen releasing activating agent. The walls of the
microcapsules are rupturable upon mechanical manipulation or when
in coming in contact with saliva such as occurs during the teeth
whitening operation, and thereby conveniently releases the
oxygen-free radicals at the site where it is most effective.
Further, this proprietary whitening gel contains
a micro-encapsulated light-activated accelerator built right
in, so the end-user can achieve an excellent whitening results with
the highest possible amount of convenience and ease in a reduced
amount of time lowering the current exorbitant expense of each
teeth whitening treatment," states White Smile CSO Dr. Martin
Giniger DMD, PhD, MsD, FICD.
The product is set to be released under the White Smile™ brand,
which is wholly owned by White Smile Global, Inc. It will become
one of the first of many multiple patent-pending formulas will be
released to the general public and dentists through retail product
placement and online sales beginning this fourth quarter of 2011.
All White Smile™ Products are formulated, designed, and
manufactured in America.
For more information please contact:
White Smile Global Inc. Toll Free: 1.888.WSMILE1
General Information: info@whitesmileglobal.com
FORWARD LOOKING STATEMENT
This announcement is not an offer to sell any White Smile Global
("WSML") or related securities. Offers for any given security are
made only through applicable offering circulars and related
documents filed with the SEC pursuant to the Securities Act of 1933
or the Securities Exchange Act of 1934. Certain statements
contained herein and subsequent oral statements made by and on
behalf of WSML may contain "forward looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995.
Such forward looking statements are identified by words such as
"intends", "anticipates", "believes", "expects", and "hopes" and
includes, without limitation, statements regarding WSML's plan of
business operations, product research and development activities,
anticipated revenues and expenses and potential contractual
arrangements and obligations. Also, our management may make
forward-looking statements orally to investors, analysts, the media
and others. Forward-looking statements express our expectations or
predictions of future events or results. They are not guarantees
and are subject to many risks and uncertainties. There are a number
of factors beyond our control that could cause actual events or
results to be significantly different from those described in the
forward-looking statements. Any or all of our forward-looking
statements in this report or in any other public statements we make
may turn out to be wrong. We undertake no obligation to publicly
update or review any forward-looking statements, whether as a
result of new information, future developments or otherwise.
SOURCE White Smile Global Inc.