Citi Field Media Exposure Worth $10 Million -Study

Date : 10/04/2011 @ 12:48PM
Source : Dow Jones News
Stock : Comerica Incorporated (CMA)
Quote : 68.71  -0.5 (-0.72%) @ 4:00PM

Citi Field Media Exposure Worth $10 Million -Study

Citigroup, Inc. (NYSE:C)
Historical Stock Chart

5 Years : From Apr 2012 to Apr 2017

Click Here for more Citigroup, Inc. Charts.

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park.

-Sam Mamudi; 415-439-6400; AskNewswires@dowjones.com




Your Recent History
LSE
GKP
Gulf Keyst..
LSE
QPP
Quindell
FTSE
UKX
FTSE 100
LSE
IOF
Iofina
FX
GBPUSD
UK Sterlin..
Stocks you've viewed will appear in this box, letting you easily return to quotes you've seen previously.

Register now to create your own custom streaming stock watchlist.


NYSE, AMEX, and ASX quotes are delayed by at least 20 minutes.
All other quotes are delayed by at least 15 minutes unless otherwise stated.