Netflix Separates Streaming, Mail-Order DVD Subscription Plans

Date : 07/12/2011 @ 2:05PM
Source : Dow Jones News
Stock : Outerwall Inc. (MM) (OUTR)
Quote : 52.0  0.0 (0.00%) @ 2:05AM

Netflix Separates Streaming, Mail-Order DVD Subscription Plans

Netflix, Inc. (NASDAQ:NFLX)
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Netflix Inc. (NFLX) disclosed plans to separate its streaming and mail-order DVD subscription plans in the U.S., a move it said better reflects the cost of each plan.

Customers who want both both unlimited streaming and to receive one DVD at a time by mail must subscribe to two plans, each for $7.99. Previously, subscribers paid $9.99 under a single plan for the same services.

The move continues the Internet movie service's efforts to promote higher-margin online videos as it faces off against Coinstar Inc.'s (CSTR) Redbox DVD-rental kiosks. The company has also said its members are now watching more content streamed over the Internet than on discs delivered by mail.

Netflix began offering its first streaming-only subscription plan in the U.S. last November for $7.99, while raising prices for all plans combining streaming service and mailed DVD deliveries.

The new pricing will start for charges on or after Sept. 1 for existing members and immediately for new subscribers.

Shares were recently up 1.2% to $294.10. The stock has more than doubled over the past 52 weeks.

   -By Drew FitzGerald, Dow Jones Newswires; 212-416-2909; 

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