LONDON, June 21, 2011 /PRNewswire/ --
Siemens is supporting the Royal National Institute for Deaf
People's (RNID) centenary year which was launched at a recent party
held at Buckingham Palace in conjunction with the charity's patron,
HRH The Duke of Edinburgh's 90th birthday.
After 100 years as the RNID it will now be known as Action on
Hearing Loss and will help those who are hard of hearing, deaf and
suffering tinnitus.
Siemens Hearing Instruments, who is a key sponsor of the
charity's centenary year, will be opening up its popular Friends
and Family scheme to members of Action on Hearing Loss. The scheme,
currently allows all Siemens employees, and their friends and
family, to benefit from discount hearing instruments when purchased
through Approved Siemens Partners. Siemens began industrial
production of hearing instruments 100 years ago and has set the
standard for technological innovation ever since. Siemens
Audiological Engineering Group aims to contribute to the quality of
life of hearing impaired people by providing solutions for better
hearing and understanding through empowerment of communication, and
thereby removing a possible barrier to personal development.
Trevor Andrews, Managing Director
of Siemens Hearing Instruments,whichprovides a comprehensive range
of digital hearing instruments and has been at the forefront of
audiological innovation for over 125 years, comments: "Our Friends
and Family scheme will be a great offering from Action on Hearing
Loss during its landmark celebrations. We support Action on Hearing
Loss as It is vital that we do all we can to dispel the stigma and
myths that still surround deafness and hearing instruments. The
celebrations mark 100 years of raising awareness of hearing health
and it is through having greater awareness of the situations which
people with hearing difficulties face, enabling better
understanding and a more positive attitude towards social
inclusion."
Chief Executive of Action on Hearing Loss, Jackie Ballard, says: "Entering our second
century as Action on Hearing Loss better describes all our work for
people with all types of hearing loss, and reflects our urgency in
trying to reach the four million people in the UK who should be
benefiting from hearing aids but have not yet taken action on their
hearing loss."
Notes to editors:
About Siemens Hearing Instruments
Siemens Hearing Instruments Ltd (Crawley, West
Sussex) provides a comprehensive range of digital hearing
instruments and software, patient management systems and audiology
equipment to the National Health Service, independent retail
dispensers and national chains in the UK. It is the UK operation of
Siemens Audiologische Technik (S.A.T.), based in Erlangen,
Germany. Part of the Siemens
Medical Group, S.A.T. has been at the forefront of audiological
innovation for over 125 years and is the world's market leader in
the design and manufacture of audiological products.
http://www.siemens.co.uk/hearing
About Siemens Healthcare
The Siemens Healthcare Sector is one of the world's
largest suppliers to the healthcare industry and a trendsetter in
medical imaging, laboratory diagnostics, medical information
technology and hearing aids. Siemens offers its customers products
and solutions for the entire range of patient care from a single
source - from prevention and early detection to diagnosis, and on
to treatment and aftercare. By optimising clinical workflows for
the most common diseases, Siemens also makes healthcare faster,
better and more cost-effective. Siemens Healthcare employs some
48,000 employees worldwide and operates around the world. In fiscal
year 2010 (to September 30), the
Sector posted revenue of 12.4 billion
euros and profit of around 750
million euros. For further information please visit:
http://www.siemens.co.uk/healthcare.