Tivus Enters Phase II Development at Host Hotels & Resorts Property
May 18 2011 - 1:37PM
Marketwired
Tivus, Inc. (PINKSHEETS: TIVU) today announced it has begun Phase
II development of its new high-definition (HD) Internet-protocol
television (IPTV) in-room entertainment system upon successfully
testing its core ad-insertion technology, last week.
Tivus' agreement with Host Hotels to deploy its new HD IPTV
systems in Host properties was previously announced in March of
this year. Host Hotels & Resorts, Inc., an S&P 500 and
Fortune 500 company, is the largest lodging real estate investment
trust (REIT) and one of the largest owners of luxury and
upper-upscale hotels.
"We successfully completed testing of our ad-insertion
technology in our lab -- the core of our proprietary revenue
sharing model. Another Tivus first, ad-supported IPTV allows hotels
to migrate away from legacy video-on-demand systems," commented
Shiva Prakash, Tivus' president and chief executive officer. "With
nearly 900 rooms now live, Tivus' inaugural installation has
continued to satisfy hotel guests by creating a home-like
experience; frankly, the response has exceeded our
expectations.
"Tivus ad-supported, revenue-sharing business model capitalizes
on new, fully interactive IPTV technology offering a completely
interact experience for the guest, such as ordering room or spa
services, while turning the hotel's entertainment system into a
significant revenue center."
Host currently owns 104 properties in the United States and nine
international properties totaling approximately 62,000 rooms. Host
partners with premium brands such as Marriott®, Ritz-Carlton®,
Westin®, Sheraton®, W®, St. Regis®, The Luxury Collection®, Hyatt®,
Fairmont®, Four Seasons®, Hilton®, Accor®, Swissotel® and Le
Meridien® in the operation of properties in over 50 major markets
worldwide.
"News of Tivus' revenue sharing business model has traveled
fast, as I have spent the last two weeks visiting certain hotel
chains and properties that requested demonstrations. We are
committed to our goal of providing hotel entertainment as a profit
center to the world's hospitality and gaming industries," Prakash
concluded.
About Tivus, Inc. Tivus, Inc. is a
technology entertainment services company providing Internet-based
TV and Cable programming, interactive game content, and goods &
services to the hotel/hospitality industry. Tivus' unique HD IPTV
system is a complete hotel entertainment platform that, for the
first time in the industry, generates previously untapped income
for the hotel through ad revenue-sharing. For more information,
please visit www.tivus.com and www.tivusconnect.com, or check us
out on www.facebook.com/tivusconnect or
www.twitter.com/tivusinc.
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Media Relations: Steven Haag (832) 413-6206
stevehaag@tivus.com