FITT Highway Products, Inc. (OTCBB: FHWY) (the “Company”) has mitigated nearly $1.9 million in debt during the calendar year 2010, including the settlement of two significant lawsuits and the conversion of certain of its convertible promissory notes.

Potential investors are requiring the Company to first compromise its substantial debt at approximately $0.10 on the dollar before committing to investing in its operations. F.I.T.T Energy Products Inc., the Company’s non-affiliated operating partner, is in discussions with several significant parties to help rollout the two-ounce energy shot named “F.I.T.T. Energy With Resveratrol” to the retail market while leveraging joint marketing and branding.

Resveratrol is a natural substance found in the skin of red grapes and is thought to promote weight loss and slow the aging process. The two key amino acids are believed to provide benefits for muscle strength and provide cardiovascular vasodilation. For further information about the benefits of Resveratrol, please see the product studies on the National Institutes of Health website at http://www.nih.gov/.

The two-ounce energy shot contains some exciting advantages:

  • Doctor developed formula
  • Incorporates L-Arginine, AKG Arginine (Amino Acids), Caffeine and Resveratrol for energy
  • Promoted by Warren Moon, NFL Hall of Fame Quarterback

A 60-second television commercial for the product may be viewed at www.throwafitt.com. F.I.T.T. Energy Products, Inc. expects to begin marketing a new label design of “F.I.T.T. Energy With Resveratrol” during the latter part of the second quarter of 2011. The product is will also be endorsed by several high-profile athletes and well-recognized doctors.

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company which is in the process of mitigating its debt in order to effectively pursue its business plan. The Company has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform a majority of its operating services, including among other things, selling, marketing, producing and distributing the “F.I.T.T. Energy Shot With Resveratrol”. F.I.T.T. Energy Products Inc. will pay the Company a royalty of $.05 for every energy shot sold.

This document contains “forward-looking statements” related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” plans,” “believes,” “seeks,” or “will.” Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.