Green Mountain To Offer Dunkin' Donuts Coffee In Single Cups

Date : 02/22/2011 @ 8:38AM
Source : Dow Jones News
Stock : (MM) (GMCR)
Quote : 91.67  0.0 (0.00%) @ 2:05AM

Green Mountain To Offer Dunkin' Donuts Coffee In Single Cups

Keurig Green Mountain, Inc. (NASDAQ:GMCR)
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Green Mountain Coffee Roasters Inc. (GMCR) agreed Tuesday to sell Dunkin' Donuts coffee in its proprietary single-cup servings, the latest move in an increasingly competitive market for individual coffee portions.

Financial terms of the deal weren't disclosed.

The agreement could prevent a deal between Green Mountain and Dunkin' rival Starbucks Corp. (SBUX), which had been speculated earlier this month. Starbucks has indicated it plans to enter the high-growth single-cup coffee market either through a partnership or with its own offering. Starbucks inked one partnership last week by providing coffee for up to 500,000 hotel rooms that use Courtesy Products' single-cup coffee brewers.

Shares of Green Mountain jumped 2.9% to $43 in premarket trading Tuesday, while Starbucks shares were off 0.6% to $33.80 on light volume.

"GMCR's agreement with Dunkin' Donuts is part of our strategy of aligning with the strongest coffee brands to support a range of consumer choice and taste profiles," Green Mountain Chief Executive Lawrence J. Blanford said in a statement.

Green Mountain said Dunkin' Donuts will sell packs of 14 single-serve K-Cup servings at its coffee shops for use with Green Mountain's Keurig single-cup brewers.

-By Drew FitzGerald, Dow Jones Newswires; 212-416-2909; Andrew.FitzGerald@dowjones.com

 
 

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