FITT Highway Products, Inc. (OTCBB: FHWY) (the “Company”) announced today F.I.T.T. Energy Products Inc., the non-affiliated Operating Company, is in discussions with its doctor investors and high-profile athlete contacts to rollout “F.I.T.T. Energy With Resveratrol” to the retail market and structure the required financing. It is currently in negotiations with a prestigious sports team and waiting for a major national retail chain approval.

FITT Highway Products, Inc. is a brand management Company selling, marketing, producing and distributing the “F.I.T.T. Energy with Resveratrol” energy shot through its operating partner F.I.T.T. Energy Products, Inc.

Resveratrol is a natural substance thought to promote weight loss and slow the aging process. The two key amino acids are believed to provide benefits for muscle strength and provide cardiovascular vasodilation. For further information about the benefits of Resveratrol you can look up the product studies on the National Institutes of Health website at http://www.nih.gov/.

The two-ounce "FITT Energy Shot" contains some exciting advantages:

  • The DRTV (Direct Response TV) commercial may be viewed at http://www.throwafitt.com
  • Formulated by doctors
  • Promoted by Warren Moon, NFL Hall of Fame Quarterback
  • Incorporates L-Arginine, AKG Arginine (Amino Acids), Caffeine and Resveratrol for energy

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company which is in the process of mitigating its debt in order to effectively pursue its business plan. The Company has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform certain operating services for the Company, including among other things, selling, marketing, producing and distributing the “F.I.T.T. Energy Shot with Resveratrol.” F.I.T.T. Energy Products Inc. will pay the Public Company a royalty of $.05 for every energy shot sold. F.I.T.T. Energy Products Inc. intends to develop additional products separately if the public company is unable to restructure its balance sheet.

This document contains "forward-looking statements" related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," plans," "believes," "seeks," or "will." Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.