FITT Highway Products, Inc. (OTCBB: FHWY) (the “Company”) announced today that StockGuru.com has posted a new Podcast Interview featuring Michael Dunn who is the President & Chief Executive Officer of the Company. FITT Highway Products, Inc. is a brand management company selling, marketing, producing and distributing the “F.I.T.T. Energy with Resveratrol” energy shot through its operating partner F.I.T.T. Energy Products, Inc.

The two-ounce "FITT Energy Shot" contains some exciting advantages:

• Formulated by doctors
• Promoted by Warren Moon, NFL Hall of Fame Quarterback
• Incorporates Amino Acids and Resveratrol for energy
• The Energy shot can be purchased directly from the Company at a significant retail discount

Resveratrol is a natural substance thought to promote weight loss and slow the aging process. The two key amino acids are believed to provide benefits to muscle strength and cardiovascular health.

To listen to the StockGuru.com interview with Michael Dunn, please click below:

http://www.stockguru.com/2010/12/fhwy-interview/

Mike Dunn noted, "We are excited that F.I.T.T. Energy Products, Inc. will again run its Direct Response TV ("DRTV") 60-second commercial for the "F.I.T.T. Energy With Resveratrol" energy shot. We believe this will continue to enhance our brand recognition and allow us to ultimately take our product to the retail market."

The DRTV commercial may be viewed at http://www.throwafitt.com.

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management company which is in the process of mitigating its debt in order to effectively pursue its business plan to develop additional products in the future. The development of new products will be entirely dependent on the ability of the public Company to compromise its debt in a reasonable period of time. The Company has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform certain operating services for the Company, including among other things, selling, marketing, producing and distributing the “F.I.T.T. Energy Shot with Resveratrol”. The "FITT Energy Shot" contains a number of certain possible health and fitness benefits including Resveratrol – a natural substance thought to promote weight loss and slow the aging process – as well as two key amino acids that may provide benefits to muscle strength and cardiovascular health. F.I.T.T. Energy Products Inc., will pay the Company a royalty for each energy shot sold. F.I.T.T. Energy Products Inc. intends to develop additional products separately if the public company is unable to restructure its balance sheet.

This document contains "forward-looking statements" related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," plans," "believes," "seeks," or "will." Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.