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South Korea's SK Telecom Co. (SKM) said Monday that it will supply mobile content for smartphones made by China's top personal-computer maker Lenovo Group Ltd. (LNVGY), in a move that would help the mobile phone carrier to strengthen its presence in the highly-competitive content distribution market.
Under the agreement, SK Telecom will provide content to Google Inc.'s (GOOG) Android-based smartphones developed by Lenovo.
The South Korean mobile operator also said it will expand its content supply to the global applications market.
Lenovo, which so far launched only one smartphone model named 'Le phone', accounts for 12% of China's Android-based smartphone market, SK Telecom said in a statement.
"With the aim to secure competitiveness in China's content market, SK Telecom and Lenovo agreed to install a brand shop (called) T Store in Lenovo's smartphones. The shop will mainly offer popular games and fun content, as well as cultural content such as music and cartoons that are likely to appeal to Chinese consumers," the company said.
-By Jung-Ah Lee, Dow Jones Newswires; 822-3700-1907; email@example.com