FITT Highway Products, Inc. Announces Creation of New DRTV Commercial Designed by Euro RSCG Edge for F.I.T.T. Energy With Res...
October 20 2010 - 8:30AM
Business Wire
FITT Highway Products Inc. (OTCBB: FHWY) (the “Company”)
has announced that F.I.T.T. Energy Products, Inc (F.I.T.T.), its
operating partner under an Operating Agreement, will nationally launch its new Direct Response
TV (“DRTV”) 60-second commercial for “F.I.T.T. Energy With
Resveratrol” energy shots during the week of October 25, 2010. This
commercial may be viewed at http://www.throwafitt.com.
F.I.T.T. retained Euro RSCG Edge (“Euro”)
http://www.eurorscgedge.com, through capital it raised independent
of the Company, to develop the new DRTV commercial, as well as
assist with other marketing services. Euro is an award-winning
agency with a proven track record of helping clients succeed. They
are an integrated agency that coordinates with every media channel
while being a creative powerhouse that embraces data and analytics.
Euro was chosen by F.I.T.T. because they are a passionate partner
that is committed to giving clients more for less. Their edge comes
from a media-agnostic results-oriented approach, supported by their
wealth of assets and capabilities. They have more than 325
integrated marketing experts from offices in Boston, London, Los
Angeles, Portland, Salt Lake City, and San Diego, each providing
local client service and targeted network specialties. Euro is a
leading provider in DRTV (Direct Response TV) media planning and
buying services, fueled by VantEdge Point, which is their
proprietary DRTV response database with over 20 years of historical
data. Euro has full-service digital and online marketing
capabilities, DRTV creative and production services, in-house
editing and sound stage, and has 20 consecutive years of growth as
a member of Euro RSCG Worldwide, which is owned by HAVAS.
About FITT Highway Products,
Inc.
FITT Highway Products, Inc. is a brand management company that
coordinated the development of a line of energy shots. FITT Highway
Products, Inc. stock is publicly under the ticker symbol
FHWY.OB. On August 12, 2010, as disclosed in its second
quarter 2010 10-Q filing, the Company entered into an Operating Agreement with F.I.T.T., a Nevada
corporation owned by our CEO, management and new investors, which
recently commenced operations. Under the terms of the
Operating Agreement, F.I.T.T. will perform certain operating
services for the Company, including among other things, selling,
marketing, producing and distributing the “F.I.T.T. Energy Shot
With Resveratrol” energy shots, and will pay all costs and expenses
involved with performing these services including raising the
requisite capital for F.I.T.T. operations. In addition, F.I.T.T.
will pay the Company a royalty of $0.05 for each energy shot
sold.
This document contains “forward-looking statements” related to
future events. Forward-looking statements often address our
expected future business and financial performance, and often
contain words such as “expects,” “anticipates,” “intends,” plans,”
“believes,” “seeks,” or “will.” Forward-looking statements by their
nature address matters that are uncertain. Particular uncertainties
which could adversely or positively affect our future results
include: consumer tastes, availability of production, liquidity,
general economic conditions, and the activities of competitors.
These uncertainties may cause our actual future results to be
materially different than those expressed in our forward-looking
statements. We do not undertake to update our forward-looking
statements.