Rentrak Reaches Viewership-Data Deal With Dish Network

Date : 02/08/2010 @ 7:49AM
Source : Dow Jones News
Stock : (MM) (RENT)
Quote : 44.47  0.0 (0.00%) @ 2:05AM

Rentrak Reaches Viewership-Data Deal With Dish Network

Historical Stock Chart

5 Years : From Jan 2013 to Jan 2018

Click Here for more (MM) Charts.

Rentrak Corp. (RENT) has reached a deal to integrate its audience-measurement service with Dish Network Corp. (DISH), a deal which will make the only one in its field offering data in all 210 television markets in the U.S.

The Dish Network deal will push the number of homes Rentrak has viewership data to more than 15 million. Terms weren't disclosed.

Getting accurate readings not only of viewership of shows, but advertising as well, has become more critical as companies seek more accurate data on how much their offerings are being watched, both live and on a time-shifted basis. Meanwhile, tailoring specific ads to specific viewers continues to increase throughout digital media as the technology allowing such efforts continues to mature.

Rentrak Chief Executive Bill Livek said the deal will boost his company's data offerings and "can help increase the effectiveness and efficiency of national and local television advertising campaigns."

Rentrak has been reporting weaker results amid a fall-off in revenue. A new management team has also joined the company the past year, led by Livek's arrival in June. Its stock closed Friday at $15.76 and was inactive premarket.

-By Kevin Kingsbury, Dow Jones Newswires; 212-416-2354;


Latest RENT Messages

{{bbMessage.M_Alias}} {{bbMessage.MSG_Date}} {{bbMessage.HowLongAgo}} {{bbMessage.MSG_ID}} {{bbMessage.MSG_Subject}}

Loading Messages....

No posts yet, be the first! No {{symbol}} Message Board. Create One! See More Posts on {{symbol}} Message Board See More Message Board Posts

Your Recent History
Gulf Keyst..
FTSE 100
UK Sterlin..
Stocks you've viewed will appear in this box, letting you easily return to quotes you've seen previously.

Register now to create your own custom streaming stock watchlist.

NYSE, AMEX, and ASX quotes are delayed by at least 20 minutes.
All other quotes are delayed by at least 15 minutes unless otherwise stated.